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The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale Conference paper
Yuan, Y., Pornpitakpan, C.. The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale[C], 2021.
Authors:  Yuan, Y.;  Pornpitakpan, C.
Favorite |  | Submit date：2023/08/20
unrealistic optimism  affective cues  sensemaking  
The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response Conference paper
Yuan, Y., Pornpitakpan, C.. The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response[C], 2020.
Authors:  Yuan, Y.;  Pornpitakpan, C.
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affective cue  cultural difference  unrealistic optimism  
Attitudes Toward Mini-Packaging Products: The Case of China Journal article
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. Attitudes Toward Mini-Packaging Products: The Case of China[J]. Asia Pacific Journal of Business Review, 2019, 45-60.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
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Product-management Strategy  China’s Retailing  Mini-packaging  Sachet Marketing  Chinese Sociocultural Values  
The moderating roles of consumers’ sense of power and self-construals on the effect of word-of-mouth valence on brand attachment: A conceptual paper Conference paper
Pornpitakpan, C., Yue, W.. The moderating roles of consumers’ sense of power and self-construals on the effect of word-of-mouth valence on brand attachment: A conceptual paper[C], 2019.
Authors:  Pornpitakpan, C.;  Yue, W.
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sense of power  self-construals  word of mouth  brand attachment  
The effects of empathic emotions and relationship power on susceptibility to the partner’s interpersonal influence in romantic relationships—A conceptual paper Conference paper
Pornpitakpan, C., Li, Q.. The effects of empathic emotions and relationship power on susceptibility to the partner’s interpersonal influence in romantic relationships—A conceptual paper[C], 2019.
Authors:  Pornpitakpan, C.;  Li, Q.
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empathic emotion  relationship power  consumers’ decision-making  susceptibility to interpersonal influence  
The effect of implicit affective cues and culture on unrealistic optimism Conference paper
Yuan, Y., Pornpitakpan, C.. The effect of implicit affective cues and culture on unrealistic optimism[C], 2019.
Authors:  Yuan, Y.;  Pornpitakpan, C.
Favorite |  | Submit date：2023/08/20
implicit affective cues  culture  unrealistic optimism  
The effect of congruity between gift types and receivers’ attachment styles on relationships between givers and receivers: A conceptual paper Conference paper
Pornpitakpan, C., Li, Q.. The effect of congruity between gift types and receivers’ attachment styles on relationships between givers and receivers: A conceptual paper[C], 2018.
Authors:  Pornpitakpan, C.;  Li, Q.
Favorite |  | Submit date：2023/08/20
gift giving  cross-culture  attachment style  
The influence of consumers’ regulatory focus and cultural dimensions on intentions to purchase from online stores Conference paper
Pornpitakpan, C., Li, Q.. The influence of consumers’ regulatory focus and cultural dimensions on intentions to purchase from online stores[C], 2018.
Authors:  Pornpitakpan, C.;  Li, Q.
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Multichannel  Consumer Motivations  Cross-cultural Consumer Behavior  Regulatory Focus  
Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture Conference paper
Pornpitakpan, C., Yuan, Y.. Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture[C], 2018.
Authors:  Pornpitakpan, C.;  Yuan, Y.
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advertising  cultural framework  consumer behavior  product typology  environmental concern  brand commitment  
The effects of ad appeal, product social visibility, and dogmatism on attitudes Conference paper
Pornpitakpan, C., Yuan, Y., Maprasert, V.. The effects of ad appeal, product social visibility, and dogmatism on attitudes[C], Melbourne, Australia, 2017.
Authors:  Pornpitakpan, C.;  Yuan, Y.;  Maprasert, V.
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Emotional Ad Appeal  Product Social Visibility  Dogmatism