| Status | 已發表Published |
| The effect of implicit affective cues and culture on unrealistic optimism | |
Yuan, Y. ; Pornpitakpan, C.
| |
| 2019-03-01 | |
| Source Publication | 2019 3rd Thought Leaders’ Conference of Marketing Science and Innovation
 |
| Abstract | This paper discusses the effect of implicit affective cues and culture on unrealistic optimism. |
| Keyword | implicit affective cues culture unrealistic optimism |
| URL | View the original |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 48697 |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Recommended Citation GB/T 7714 | Yuan, Y.,Pornpitakpan, C.. The effect of implicit affective cues and culture on unrealistic optimism[C], 2019. |
| APA | Yuan, Y.., & Pornpitakpan, C. (2019). The effect of implicit affective cues and culture on unrealistic optimism. 2019 3rd Thought Leaders’ Conference of Marketing Science and Innovation. |
| Files in This Item: | There are no files associated with this item. | |||||
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment