| Status | 已發表Published |
| The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response | |
Yuan, Y. ; Pornpitakpan, C.
| |
| 2020-07-01 | |
| Source Publication | 2020 Academy of International Business Annual Conference
 |
| Abstract | This research uses an experiment to test the effect of implicit affective cues, explicit affective cues, and culture on unrealistic optimism and consumer response. |
| Keyword | affective cue cultural difference unrealistic optimism |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 50976 |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Recommended Citation GB/T 7714 | Yuan, Y.,Pornpitakpan, C.. The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response[C], 2020. |
| APA | Yuan, Y.., & Pornpitakpan, C. (2020). The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response. 2020 Academy of International Business Annual Conference. |
| Files in This Item: | There are no files associated with this item. | |||||
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