The influence of consumers’ regulatory focus and cultural dimensions on intentions to purchase from online stores

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

Status	已發表Published
	The influence of consumers’ regulatory focus and cultural dimensions on intentions to purchase from online stores
	Pornpitakpan, C.; Li, Q.
	2018-11-01
Source Publication	INFORMS (The Institute for Operations Research and the Management Sciences) 2018 Annual Meeting Conference: Smart City and Sustainable Communities
Abstract	Consumer behavior in a multichannel context has increasingly received attention from academics. More and more people nowadays pursue online shopping. However, little research has examined how consumers’ motivations and cultural dimensions affect their shopping channel preferences. With the increasing impact of China and many other rapidly developing economies on world economy, it is essential to understand how consumers in different cultures make their shopping decisions. Addressing this gap of knowledge, this research examines how consumers’ regulatory focus (promotion focus vs. prevention focus) and cultural dimensions (i.e., individualism–collectivism, power distance, uncertainty avoidance, and masculinity–femininity, as identified by Hofstede) influence intentions to purchase from online stores versus physical stores. Several hypotheses are proposed.
Keyword	Multichannel Consumer Motivations Cross-cultural Consumer Behavior Regulatory Focus
Language	英語English
The Source to Article	PB_Publication
PUB ID	48657
Document Type	Conference paper
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding Author	Pornpitakpan, C.
Recommended Citation GB/T 7714	Pornpitakpan, C.,Li, Q.. The influence of consumers’ regulatory focus and cultural dimensions on intentions to purchase from online stores[C], 2018.
APA	Pornpitakpan, C.., & Li, Q. (2018). The influence of consumers’ regulatory focus and cultural dimensions on intentions to purchase from online stores. INFORMS (The Institute for Operations Research and the Management Sciences) 2018 Annual Meeting Conference: Smart City and Sustainable Communities.

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