The effects of empathic emotions and relationship power on susceptibility to the partner’s interpersonal influence in romantic relationships—A conceptual paper

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

Status	已發表Published
	The effects of empathic emotions and relationship power on susceptibility to the partner’s interpersonal influence in romantic relationships—A conceptual paper
	Pornpitakpan, C.; Li, Q.
	2019-07-01
Source Publication	China Marketing International Conference 2019: Globalization 2.0: China and the World Market
Abstract	Many of consumers’ decision making are to some extent shaped by important other people such as their family members, friends, and colleagues. When considering interpersonal influence in the context of joint decisions, one cannot ignore the most important influencer, that is, one’s romantic partner, who may sway one’s desires and preferences (Hasford, Kidwell, & Lopez-Kidwell, 2018; Simpson, Griskevicius, & Rothman, 2012). This conceptual paper provides insights on how empathic emotions and relationship power influence one’s susceptibility to a romantic partner’s interpersonal influence in the context of joint decision-making. Furthermore, it offers implications about how people make certain consumer choices in the context of dyadic relationships.
Keyword	empathic emotion relationship power consumers’ decision-making susceptibility to interpersonal influence
Language	英語English
The Source to Article	PB_Publication
PUB ID	48727
Document Type	Conference paper
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding Author	Pornpitakpan, C.
Recommended Citation GB/T 7714	Pornpitakpan, C.,Li, Q.. The effects of empathic emotions and relationship power on susceptibility to the partner’s interpersonal influence in romantic relationships—A conceptual paper[C], 2019.
APA	Pornpitakpan, C.., & Li, Q. (2019). The effects of empathic emotions and relationship power on susceptibility to the partner’s interpersonal influence in romantic relationships—A conceptual paper. China Marketing International Conference 2019: Globalization 2.0: China and the World Market.

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