English | 繁體

Search in the results

UM

Browse/Search Results:  1-10 of 10 Help

Selected(0)Clear Items/Page:    Sort:
The power of visuals in destination advertising: candid vs. posed Journal article
Li, Shanshi, Huang, Huiling, Liu, Xinyu, Chen, Zhenyu. The power of visuals in destination advertising: candid vs. posed[J]. Annals of Tourism Research, 2024, 107, 103790.
Authors:  Li, Shanshi;  Huang, Huiling;  Liu, Xinyu;  Chen, Zhenyu
Adobe PDF | Favorite | TC[WOS]:0 TC[Scopus]:0  IF:10.4/11.2 | Submit date：2024/06/12
Destination Advertising  Destination Type  Eye-tracking Data  Mixed-method  Modeling Style  Narrative Transportation  
Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages Journal article
Yang,Chen, Hu,Jing. Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages[J]. Journal of Travel Research, 2024, 63(3), 588-605.
Authors:  Yang,Chen;  Hu,Jing
Favorite | TC[WOS]:9 TC[Scopus]:7  IF:8.0/9.7 | Submit date：2023/08/03
Perceived Busyness  Destination Advertising Effectiveness  Time Efficiency  Benefit Focus  Construal-level Theory  
Host language, guest language or hybrid? Language strategy in destination advertising Journal article
Tang, Xiangjie, Fong, Lawrence Hoc Nang. Host language, guest language or hybrid? Language strategy in destination advertising[J]. Current Issues in Tourism, 2024.
Authors:  Tang, Xiangjie;  Fong, Lawrence Hoc Nang
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:5.7/6.7 | Submit date：2024/10/10
The Hybrid Of Host And Guest Languages  Host Language  Guest Language  Perceived Uniqueness  Curiosity  Destination Advertising  
Measuring Destination Marketing: Comparing Four Models of Advertising Conversion Journal article
Choe, Yeongbae, Stienmetz, Jason L, Fesenmaier, Daniel R. Measuring Destination Marketing: Comparing Four Models of Advertising Conversion[J]. Journal of Travel Research, 2017, 56(2), 143-157.
Authors:  Choe, Yeongbae;  Stienmetz, Jason L;  Fesenmaier, Daniel R
Favorite | TC[WOS]:13 TC[Scopus]:21  IF:8.0/9.7 | Submit date：2019/10/21
Destination Marketing  Destination Advertising Response Model  Tourism Advertising  Conversion Study  
Non-response bias in tourism advertising studies: Further analyses Journal article
Choe, Yeongbae, Fesenmaier, Daniel R.. Non-response bias in tourism advertising studies: Further analyses[J]. Tourism Analysis, 2016, 21(2-3), 293-298.
Authors:  Choe, Yeongbae;  Fesenmaier, Daniel R.
Favorite | TC[WOS]:2 TC[Scopus]:1  IF:1.4/1.9 | Submit date：2019/10/21
Destination Advertising  Nonresponse Bias  Conversion Study  
A scenario-based system for advertising design: Extending the destination advertising response (DAR) model Conference paper
Yeongbae Choe, Jason L. Stienmetz, Daniel R. Fesenmaier. A scenario-based system for advertising design: Extending the destination advertising response (DAR) model[C], 2015.
Authors:  Yeongbae Choe;  Jason L. Stienmetz;  Daniel R. Fesenmaier
Favorite |  | Submit date：2019/10/22
Destination Advertising  Tourism Marketing  Simulation  Scenario  
Prior experience and destination advertising response Journal article
Choe, Y., Stienmetz, J.L., Fesenmaier, D.R.. Prior experience and destination advertising response[J]. Tourism Analysis, 2014, 19(3), 351-359.
Authors:  Choe, Y.;  Stienmetz, J.L.;  Fesenmaier, D.R.
Favorite | TC[WOS]:12 TC[Scopus]:14 | Submit date：2019/10/17
Destination Advertising Response  Advertising Effectiveness  Conversion  
Travel Distance and Response to Destination Advertising Journal article
Yeongbae Choe, Jason Stienmetz, Daniel R Fesenmaier. Travel Distance and Response to Destination Advertising[J]. Tourism Analysis, 2014, 19(4), 531-539.
Authors:  Yeongbae Choe;  Jason Stienmetz;  Daniel R Fesenmaier
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:1.4/1.9 | Submit date：2019/10/17
Conversion Studies  Advertising Effectiveness  Destination Advertising  Evaluation  
Relationships between the direct and induced effects of destination advertising Conference paper
Choe, Y., Fesenmaier, D.R.. Relationships between the direct and induced effects of destination advertising[C], 2013.
Authors:  Choe, Y.;  Fesenmaier, D.R.
Favorite |  | Submit date：2019/10/22
Advertising Effectiveness  Tourism Advertising  Destination Marketing Organization  Behavioral Changes  Nonlinear Models  
Trip budget and destination advertising response Journal article
YEONGBAE CHOE, JASON L. STIENMETZ, DANIEL R. FESENMAIER. Trip budget and destination advertising response[J]. Tourism Analysis, 2013, 18(6), 713–722.
Authors:  YEONGBAE CHOE;  JASON L. STIENMETZ;  DANIEL R. FESENMAIER
Favorite | TC[WOS]:5 TC[Scopus]:6 | Submit date：2019/10/17
Advertising Effectiveness  Destination Advertising  Conversion Studies  Trip Structure