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The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y Conference paper
Leng I CHIN, SO SIU IAN. The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y[C], 2023.
Authors:  Leng I CHIN;  SO SIU IAN
Adobe PDF | Favorite |  | Submit date：2024/08/30
Metaverse, Generation y, Generation z, Brand Experience  
Urban Culture and City Brand: A Study on Food Experience Journal article
Zhang, Mu, Wang, Luyao, Zhou, Jiayun, Law, Rob. Urban Culture and City Brand: A Study on Food Experience[J]. Journal of Service Science and Management, 2022, 15, 108-127.
Authors:  Zhang, Mu;  Wang, Luyao;  Zhou, Jiayun;  Law, Rob
Adobe PDF | Favorite |  | Submit date：2022/08/25
Urban Culture, City Brand, Sustainable Development, Food Experience, Guangzhou  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021, 99, 103050.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:98 TC[Scopus]:117  IF:9.9/10.3 | Submit date：2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas[J]. Journal of Hospitality and Tourism Management, 2021, 48, 561-571.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:33 TC[Scopus]:35  IF:7.6/8.3 | Submit date：2021/12/08
Brand Loyalty  Memorable Brand Experience  Perceived Value  Robot Barista  Type Of Employee  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J.S, Choe, J.Y.J, Kim, H.M, Kim, J.J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021.
Authors:  Hwang, J.S;  Choe, J.Y.J;  Kim, H.M;  Kim, J.J
Favorite |   IF:9.9/10.3 | Submit date：2022/08/27
Robot baristas  Brand experience  Brand satisfaction  Brand attachment  Brand loyalty  
The impact of hotel servicescape on customer mindfulness and brand experience: The moderating role of length of stay Journal article
Ben Haobin, Ye, Huiyue, Ye, Peng, Li, Fong, Lawrence Hoc Nang. The impact of hotel servicescape on customer mindfulness and brand experience: The moderating role of length of stay[J]. Journal of Hospitality Marketing and Management, 2021, 30(5), 592-610.
Authors:  Ben Haobin, Ye;  Huiyue, Ye;  Peng, Li;  Fong, Lawrence Hoc Nang
Favorite | TC[WOS]:27 TC[Scopus]:31  IF:11.9/11.3 | Submit date：2022/05/13
Brand Experience  Length Of Stay  Customer Mindfulness  Hotel Servicescape  
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Yang,Yan, Liu,Xiaoming, Li,Jun. How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations[J]. Journal of Travel and Tourism Marketing, 2015, 32, S97-S113.
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite | TC[WOS]:52 TC[Scopus]:67 | Submit date：2019/08/15
Customer ExperienCe (Ce)  Customer-based Brand Equity For Tourism Destination (Cbbetd)  Mainland Chinese Outbound Tourists  Service Performance  Word-of-mouth (Wom)