The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y

Residential College	false
Status	已發表Published
	The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y
	Leng I CHIN ; SO SIU IAN
	2023-11
Conference Name	3rd GLOSITH Global Congress of Special Interest Tourism & Hospitality
Conference Date	Nov 2023
Conference Place	Macao
Keyword	Metaverse, Generation y, Generation z, Brand Experience
Document Type	Conference paper
Collection	DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation	1.University of Macau 2.University of Macau
Recommended Citation GB/T 7714	Leng I CHIN,SO SIU IAN. The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y[C], 2023.
APA	Leng I CHIN., & SO SIU IAN (2023). The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y. .

Related Services

Bookmark

Google Scholar

Similar articles in Bing Scholar

Terms of Use

No data!

Social Bookmark/Share

File name:	Submission of Abstract - The 3rd GLOSITH - Chin Leng I Cherry.pdf
Format:	Adobe PDF

All comments (0)

No comment.

The comment function is only available to registered usersLog In

If you have any objections to this item, please fill out the form below and the administrator will contact you as soon as possible.
Content:
Email：	*
Affiliation No.
Verification Code:	Refresh

Any comments and suggestions are welcomed.
Title:	*
Content:
Email：	*
Verification Code:	Refresh