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Marketing online food images via color saturation: A sensory imagery perspective Journal article
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang. Marketing online food images via color saturation: A sensory imagery perspective[J]. Journal of Business Research, 2022, 151, 366-378.
Authors:  Stephanie Q. Liu;  Laurie Luorong Wu;  Xi Yu;  Huiling Huang
Favorite | TC[WOS]:12 TC[Scopus]:13  IF:10.5/11.2 | Submit date：2022/07/28
Consumer Behavior  Food Images  Online Marketing  Sensory Imagery  Visual Design  
Chapter 5 Design Issues Related to Text-Based Tasks Book chapter
出自: New ICMI Study Series, https://doi.org/10.1007/978-3-319-09629-2_5:Springer Cham, 2021, 页码:143-190
Authors:  Anne Watson;  Denisse R. Thompson;  Marita Barabash;  Bärbel Barzel;  Yu-Ping Chan; et al.
Adobe PDF | Favorite | TC[Scopus]:11 | Submit date：2024/09/27
Anthropological Theory Of Didactics Didactic Purpose Of Tasks Grain Sizes Of Tasks Mathematics Textbook Design Task Design Text-based Tasks Variation Theory Visual Features Of Tasks Voice Of a Task  
Visual and verbal communication in the design of eco-label for green consumer products Journal article
Tang,Esther, Fryxell,Gerald E., Chow,Clement S.F.. Visual and verbal communication in the design of eco-label for green consumer products[J]. Journal of International Consumer Marketing, 2004, 16(4), 85-105.
Authors:  Tang,Esther;  Fryxell,Gerald E.;  Chow,Clement S.F.
Favorite | TC[Scopus]:78 | Submit date：2019/08/01
Consumer Buying Behavior  Eco-label  Factorial Design  Green Consumerism Experiment  Visual/verbal Communication