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How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market Journal article
Yang, Kaixin, Bu, Huimei, Huang, Rui, Liu, Matthew Tingchi. How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market[J]. Asia Pacific Journal of Marketing and Logistics, 2024.
Authors:  Yang, Kaixin;  Bu, Huimei;  Huang, Rui;  Liu, Matthew Tingchi
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/10/10
Green Marketing Practices  Green Corporate Image  Customer Loyalty  Green Self-identity  New Energy Vehicle Market  
Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry? Journal article
Hwang, Jinsoo, Choe, Ja Young, Joo, Kyu Hyeon, Kim, Jinkyung Jenny. Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry?[J]. Technology Analysis and Strategic Management, 2024.
Authors:  Hwang, Jinsoo;  Choe, Ja Young;  Joo, Kyu Hyeon;  Kim, Jinkyung Jenny
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.9/3.5 | Submit date：2024/10/10
Robot Service  Servqual  Brand Relationship Quality (Brq)  Brand Loyalty  
The “Door” to Doraemon’s Fantasy World: Understanding the Cartoon Café and Its Place Meanings Journal article
Wong, Ip Kin Anthony, Pan, Haiyan, Cao, Qingqing, Lin, Zhiwei, Huang, Jingwen. The “Door” to Doraemon’s Fantasy World: Understanding the Cartoon Café and Its Place Meanings[J]. JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 2024.
Authors:  Wong, Ip Kin Anthony;  Pan, Haiyan;  Cao, Qingqing;  Lin, Zhiwei;  Huang, Jingwen
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.4/5.0 | Submit date：2024/10/10
Cartoon Restaurant  Customer Needs  Loyalty  Place Fantasy  Place Meaning  
Whose Fault Is It? Negative Consumer Experience With AI-enabled Technology Conference proceedings
Miami, USA, June 8-10, 2023
Authors:  Ho, Kin-yan;  Ho, Ying;  Mac, Vai Iun;  Xiao, Sarah
Favorite |  | Submit date：2023/08/17
Ai  Word-of-mouth  Customer Loyalty  
Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers Journal article
Hwang, J, Kim, J. J, Choe, J. Y. J, Kim, H. M. Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers[J]. Journal of Hospitality and Tourism Research, 2023.
Authors:  Hwang, J;  Kim, J. J;  Choe, J. Y. J;  Kim, H. M
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:4.4/5.0 | Submit date：2023/08/03
Brand Identification  Brand Loyalty  Coffee Shops  Customer Satisfaction  Robot Barista  
How can foodstagramming improve dining outcomes? A normative focus perspective Journal article
Xiong,Xiling, Lian,Qi Lilith, Wong,Ip Kin Anthony. How can foodstagramming improve dining outcomes? A normative focus perspective[J]. International Journal of Hospitality Management, 2023, 113, 103490.
Authors:  Xiong,Xiling;  Lian,Qi Lilith;  Wong,Ip Kin Anthony
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:9.9/10.3 | Submit date：2023/08/03
Descriptive Norm  Enjoyment  Foodstagramming  Loyalty  Restaurant  Selfie  
What constitutes a favorable destination brand portfolio? Through the lens of coherence Journal article
Yang, Fiona X., Li, Xiangping, Choe, Yeongbae. What constitutes a favorable destination brand portfolio? Through the lens of coherence[J]. Tourism Management, 2022, 90, 104480.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Choe, Yeongbae
Favorite | TC[WOS]:12 TC[Scopus]:14  IF:10.9/11.5 | Submit date：2022/05/13
Brand Portfolio Coherence  Destination Branding  Attitude  Loyalty  Self-congruity  
CSR and casino hotel branding: The joint moderation of CSR misfit and corporate awareness Journal article
Lau, Virginia Meng-Chan, Ren, Lianping, Yang, Fiona X.. CSR and casino hotel branding: The joint moderation of CSR misfit and corporate awareness[J]. Journal of Hospitality and Tourism Management, 2021, 49, 375-384.
Authors:  Lau, Virginia Meng-Chan;  Ren, Lianping;  Yang, Fiona X.
Favorite | TC[WOS]:6 TC[Scopus]:9  IF:7.6/8.3 | Submit date：2021/12/08
Casino Hotels  Corporate Awareness  Corporate Image  Corporate Loyalty  Corporate Social Responsibility  Csr Fit  
Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter? Journal article
Wu, Jialin Snow, Ye, Shun, Zheng, Chen Jerry, Law, Rob. Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?[J]. International Journal of Contemporary Hospitality Management, 2021, 33(10), 3514-3534.
Authors:  Wu, Jialin Snow;  Ye, Shun;  Zheng, Chen Jerry;  Law, Rob
Favorite | TC[WOS]:12 TC[Scopus]:15  IF:9.1/8.9 | Submit date：2021/11/17
Brand Viscosity  Habit  Loyalty  Mobile App  Multi-group Structural Equation Modeling  Status Quo Bias Theory  Switching Cost  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021, 99, 103050.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:98 TC[Scopus]:117  IF:9.9/10.3 | Submit date：2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas