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The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y Conference paper
Leng I CHIN, SO SIU IAN. The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y[C], 2023.
Authors:  Leng I CHIN;  SO SIU IAN
Adobe PDF | Favorite |  | Submit date：2024/08/30
Metaverse, Generation y, Generation z, Brand Experience  
Predicting and Empowering Health for Generation Z by Comparing Health Information Seeking and Digital Health Literacy: Cross-Sectional Questionnaire Study Journal article
Jiao, Wen, Chang, Angela, Ho, Mary, Lu, Qianfeng, Liu, Matthew Tingchi, Schulz, Peter Johannes. Predicting and Empowering Health for Generation Z by Comparing Health Information Seeking and Digital Health Literacy: Cross-Sectional Questionnaire Study[J]. Journal of Medical Internet Research, 2023, 25, e47595.
Authors:  Jiao, Wen;  Chang, Angela;  Ho, Mary;  Lu, Qianfeng;  Liu, Matthew Tingchi; et al.
Favorite | TC[WOS]:8 TC[Scopus]:7  IF:5.8/6.7 | Submit date：2024/02/22
Digital Health Literacy  Digitally Savvy  Generation z  Health Empowerment  Health Information Seeking  
How to Empower Generation Z for Better Health? A Cross-Generational Analysis of Health Information Seeking Behavior and Digital Health Literacy Conference proceedings
Authors:  Lu, QF;  Ho, Mary;  Jiao, W.;  Chang, A. 張文瑜;  Schulz, PJ.
Adobe PDF | Favorite |  | Submit date：2023/05/24
Health Information Seeking  Digital Health Literacy  Health Empowerment  Generation z  
文化融合视域下中国传统文化节目的 网生代用户群体研究 ———基于阶梯模型的实证分析 Journal article
徐敏, Xu, Min, 李小勤,Li, Xiaoqin. 文化融合视域下中国传统文化节目的 网生代用户群体研究 ———基于阶梯模型的实证分析[J]. 傳媒經濟與管理研究 Media Economics and Management Research, 2021, 6, 161-191.
Authors:  徐敏, Xu, Min;  李小勤,Li, Xiaoqin
Adobe PDF | Favorite |  | Submit date：2022/07/30
Generation z  Chinese Traditional Culture Program  Hierarchy Of Effects Model