English | 繁體

Search in the results

UM

Browse/Search Results:  1-10 of 58 Help

Selected(0)Clear Items/Page:    Sort:
From Savoring Past Trips to Craving Future Journeys: The Role of Destination Cultural Capital and Enjoyable Reminiscence Journal article
Sun, Danni, Wong, Ip Kin Anthony, Huang, Guoqiong Ivanka, Kim, Jong Hyeong, Liu, Matthew Tingchi. From Savoring Past Trips to Craving Future Journeys: The Role of Destination Cultural Capital and Enjoyable Reminiscence[J]. Journal of Travel Research, 2024, 63(8), 1913-1932.
Authors:  Sun, Danni;  Wong, Ip Kin Anthony;  Huang, Guoqiong Ivanka;  Kim, Jong Hyeong;  Liu, Matthew Tingchi
Favorite | TC[WOS]:4 TC[Scopus]:4  IF:8.0/9.7 | Submit date：2024/02/22
Cultural Capital  Destination Brand Love  Enjoyable Reminiscence  Impression In Memory  Mental Time Travel  
Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry? Journal article
Hwang, Jinsoo, Choe, Ja Young, Joo, Kyu Hyeon, Kim, Jinkyung Jenny. Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry?[J]. Technology Analysis and Strategic Management, 2024.
Authors:  Hwang, Jinsoo;  Choe, Ja Young;  Joo, Kyu Hyeon;  Kim, Jinkyung Jenny
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.9/3.5 | Submit date：2024/10/10
Robot Service  Servqual  Brand Relationship Quality (Brq)  Brand Loyalty  
Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation Journal article
Yang, Yang, Ye, Xinnan, Chen, Sirong, Zhao, Yan, Law, Rob, Yang, Lu. Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation[J]. Asia Pacific Journal of Tourism Research, 2024, 29(10), 1222-1236.
Authors:  Yang, Yang;  Ye, Xinnan;  Chen, Sirong;  Zhao, Yan;  Law, Rob; et al.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.3/4.4 | Submit date：2024/08/05
Brand Personality Communication  Color Tone  Hospitality Decoration  Perceived Fluency  Tourism Marketing  
When livestreaming meets tourism product marketing: empirical evidence from Chinese customers Journal article
Ni Liu, Christy Ying, Zhu, Chris, Nang Fong, Lawrence Hoc, Wang, Yixuan, Tang, Juan. When livestreaming meets tourism product marketing: empirical evidence from Chinese customers[J]. Asia Pacific Journal of Tourism Research, 2024, 29(4), 414-424.
Authors:  Ni Liu, Christy Ying;  Zhu, Chris;  Nang Fong, Lawrence Hoc;  Wang, Yixuan;  Tang, Juan
Favorite | TC[WOS]:0 TC[Scopus]:1  IF:4.3/4.4 | Submit date：2024/05/16
Brand Attitude  Celebrity  Immediate Buying Behavior  Livestreaming  Parasocial Interaction Theory  
Study on basic and clinical application of Shufeng Jiedu Capsule in treating respiratory tract infection Journal article
Yanqi Han, Jun Xu, Qiang Zhu, Li Yang, Yitao Wang, Hua Luo, Tiejun Zhang. Study on basic and clinical application of Shufeng Jiedu Capsule in treating respiratory tract infection[J]. Chinese Medicine (United Kingdom), 2023, 18(1), 45.
Authors:  Yanqi Han;  Jun Xu;  Qiang Zhu;  Li Yang;  Yitao Wang; et al.
Favorite | TC[WOS]:2 TC[Scopus]:1  IF:5.3/5.5 | Submit date：2023/08/03
Big Brand Traditional Chinese Medicine  Respiratory Tract Infections  Secondary Development Of Tcm  Shufeng Jiedu Capsule  Systematical Research  
The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y Conference paper
Leng I CHIN, SO SIU IAN. The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y[C], 2023.
Authors:  Leng I CHIN;  SO SIU IAN
Adobe PDF | Favorite |  | Submit date：2024/08/30
Metaverse, Generation y, Generation z, Brand Experience  
Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers Journal article
Hwang, J, Kim, J. J, Choe, J. Y. J, Kim, H. M. Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers[J]. Journal of Hospitality and Tourism Research, 2023.
Authors:  Hwang, J;  Kim, J. J;  Choe, J. Y. J;  Kim, H. M
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:4.4/5.0 | Submit date：2023/08/03
Brand Identification  Brand Loyalty  Coffee Shops  Customer Satisfaction  Robot Barista  
How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory Journal article
Fan, Yulan, Wong, Ip Kin Anthony, Lin, Zhiwei (CJ). How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory[J]. Tourism Management Perspectives, 2023, 47, 101123.
Authors:  Fan, Yulan;  Wong, Ip Kin Anthony;  Lin, Zhiwei (CJ)
Favorite | TC[WOS]:8 TC[Scopus]:10  IF:7.3/8.0 | Submit date：2023/07/19
Chinese Folk Music  Cognitive Balance Theory  Destination Image  Self–brand Congruence  Sensory Marketing  
Brand effect on extended warranty valuation: Subjective value versus popularity Journal article
Chark, Robin, Muthukrishnan, A. V.. Brand effect on extended warranty valuation: Subjective value versus popularity[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2022, 39(4), 1082-1092.
Authors:  Chark, Robin;  Muthukrishnan, A. V.
Favorite | TC[WOS]:3 TC[Scopus]:3  IF:5.9/7.0 | Submit date：2022/05/17
Availability  Brand  Deliberation  Extended Warranty  Subjective Value  
What constitutes a favorable destination brand portfolio? Through the lens of coherence Journal article
Yang, Fiona X., Li, Xiangping, Choe, Yeongbae. What constitutes a favorable destination brand portfolio? Through the lens of coherence[J]. Tourism Management, 2022, 90, 104480.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Choe, Yeongbae
Favorite | TC[WOS]:12 TC[Scopus]:14  IF:10.9/11.5 | Submit date：2022/05/13
Brand Portfolio Coherence  Destination Branding  Attitude  Loyalty  Self-congruity