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First-Person Pronouns in Sustainable Marketing Journal article
Yu, Xi, Huang, Huiling, Liu, Stephanie Q., Wu, Laurie Luorong. First-Person Pronouns in Sustainable Marketing[J]. Journal of Travel Research, 2024.
Authors:  Yu, Xi;  Huang, Huiling;  Liu, Stephanie Q.;  Wu, Laurie Luorong
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:8.0/9.7 | Submit date：2024/10/10
Environmentally Sustainability Marketing  Personal Pronouns  Relationship Norm  Warm Glow  Experimental Design  
When and why nostalgic ads work (and do not work): A social influence perspective Journal article
Huang, Huiling, Yang, Bi, Liu, Stephanie Q., Wu, Laurie Luorong. When and why nostalgic ads work (and do not work): A social influence perspective[J]. International Journal of Hospitality Management, 2024, 117, 1-11.
Authors:  Huang, Huiling;  Yang, Bi;  Liu, Stephanie Q.;  Wu, Laurie Luorong
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:9.9/10.3 | Submit date：2024/02/22
Advertising  Consumption Context  Crowding  Experimental Design  Nostalgia  Social Influence  
Sustainability through Marketing Organic Food Consumption Book chapter
出自: Publishing House of The University of Economics in Katowice, Poland:Publishing House of The University of Economics in Katowice, 2023
Authors:  Yu, Xi;  Huang, Huiling;  Liu, Stephanie Q.;  Wu, Laurie Luorong;  Kandampully, Jay
Adobe PDF | Favorite |  | Submit date：2024/06/12
How consumption ritual affects group versus solo diners Journal article
Huiling Huang, Xi Yu, Stephanie Q. Liu, Laurie Luorong Wu, Jay Kandampully. How consumption ritual affects group versus solo diners[J]. International Journal of Hospitality Management, 2023, 115, 103583.
Authors:  Huiling Huang;  Xi Yu;  Stephanie Q. Liu;  Laurie Luorong Wu;  Jay Kandampully
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:9.9/10.3 | Submit date：2023/09/22
Consumer Behavior  Consumption Ritual  Experiential Marketing  Experimental Design  Solo Diners  
Marketing online food images via color saturation: A sensory imagery perspective Journal article
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang. Marketing online food images via color saturation: A sensory imagery perspective[J]. Journal of Business Research, 2022, 151, 366-378.
Authors:  Stephanie Q. Liu;  Laurie Luorong Wu;  Xi Yu;  Huiling Huang
Favorite | TC[WOS]:12 TC[Scopus]:13  IF:10.5/11.2 | Submit date：2022/07/28
Consumer Behavior  Food Images  Online Marketing  Sensory Imagery  Visual Design