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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Quintal, Vanessa, Liu, Matthew Tingchi, Unsal, Fahri, Phau, Ian. The persuasion process of sponsorship and non-sponsored activation and the dual mediation model[J]. EVENT MANAGEMENT, 2020, 24(2-3), 235-252(18).
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Adobe PDF | Favorite | TC[WOS]:3 TC[Scopus]:4  IF:1.3/1.4 | Submit date：2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Liu, Matthew Tingchi, Wong, Ipkin Anthony, Tseng, Ting-Hsiang, Chang, Angela Wen-Yu, Phau, Ian. Applying consumer-based consumer-based brand equity in luxury hotel branding[C], 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA:ELSEVIER SCIENCE INC, 2017, 192-202.
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2018/10/30
Brand Equity  Brand Attitude  Purchase Intention  Service Brand  Luxury Hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding[J]. Journal of Business Research, 2017, 81, 192-202.
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Adobe PDF | Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
"First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products Journal article
Liu, Matthew Tingchi, Phau, Ian, Teah, Min. "First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017, 36, 148-155.
Authors:  Liu, Matthew Tingchi;  Phau, Ian;  Teah, Min
Adobe PDF | Favorite | TC[WOS]:13 TC[Scopus]:13  IF:11.0/11.2 | Submit date：2018/10/30
Information Order Effect  Assimilation Effect  Contrast Effect  Utilitarian Product  Product Evaluation  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
Matthew Liu, Anthony Wong, Tseng Ting-Hsiang, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding: An empirical study[C], 2016.
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite |  | Submit date：2019/09/27
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction Journal article
Matthew Tingchi Liu, Li Yan, Ian Phau, Andrea Perez, Min Teah. Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction[J]. European Journal of Marketing, 2016, 50(3/4), 464-487.
Authors:  Matthew Tingchi Liu;  Li Yan;  Ian Phau;  Andrea Perez;  Min Teah
Adobe PDF | Favorite | TC[WOS]:29 TC[Scopus]:34  IF:3.7/5.5 | Submit date：2019/11/01
China  Customer Orientation  Services Marketing  Consumer Satisfaction