| Status | 已發表Published |
| Applying consumer-based brand equity in luxury hotel branding: An empirical study | |
Matthew Liu1 ; Anthony Wong2; Tseng Ting-Hsiang3; Angela Wen-Yu Chang1; Ian Phau4
| |
| 2016-05 | |
| Conference Name | The Mystique of Luxury Brands- Shanghai Conference 2016 |
| Source Publication | The Mystique of Luxury Brands- Shanghai Conference 2016
 |
| Conference Date | 2016-3-12 |
| Conference Place | The Majesty Plaza, Shanghai (Ballroom A) |
| Language | 英語English |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF COMMUNICATION Faculty of Business Administration DEPARTMENT OF MANAGEMENT AND MARKETING |
| Affiliation | 1.University of Macau, Macau 2.Curtin University, Australia 3.City University of Macau, Macau 4.Feng Chia University, Taiwan |
| First Author Affilication | University of Macau |
| Recommended Citation GB/T 7714 | Matthew Liu,Anthony Wong,Tseng Ting-Hsiang,et al. Applying consumer-based brand equity in luxury hotel branding: An empirical study[C], 2016. |
| APA | Matthew Liu., Anthony Wong., Tseng Ting-Hsiang., Angela Wen-Yu Chang., & Ian Phau (2016). Applying consumer-based brand equity in luxury hotel branding: An empirical study. The Mystique of Luxury Brands- Shanghai Conference 2016. |
| Files in This Item: | There are no files associated with this item. | |||||
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