English | 繁體

Search in the results

UM

Browse/Search Results:  1-9 of 9 Help

Selected(0)Clear Items/Page:    Sort:
Dynamic marketing capabilities and firm performance Conference paper
Lancy Mac, Jimmy Lee Chi Ming. Dynamic marketing capabilities and firm performance[C], Denmark:European marketing academy, 2023.
Authors:  Lancy Mac;  Jimmy Lee Chi Ming
Favorite |  | Submit date：2023/08/22
Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall Conference paper
Liu, Y., Liu, T. C., Perez, A. . Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.;  Perez, A.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  face perception  
Attributions of message authenticity in CSR communication Conference paper
Perez, A. , Salmones, G. , Liu, T. C.. Attributions of message authenticity in CSR communication[C], 2019.
Authors:  Perez, A. ;  Salmones, G. ;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
Corporate Social Responsibility  Authenticity  Communication  
Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture Conference paper
Pornpitakpan, C., Yuan, Y.. Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture[C], 2018.
Authors:  Pornpitakpan, C.;  Yuan, Y.
Favorite |  | Submit date：2023/08/20
advertising  cultural framework  consumer behavior  product typology  environmental concern  brand commitment  
Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference Conference paper
Tseng , T. , Balabanis , G., Liu, T. C.. Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Tseng , T. ;  Balabanis , G.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Attitudes  hostile country  ethnic  animosity  
The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry Conference paper
Liu, T. C., Tseng , T., Perez, A., Chang, W. Y.. The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Liu, T. C.;  Tseng , T.;  Perez, A.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/06
Brand equity  Brand attitude  Purchase intention  
Does CSR enhance premium customer preference and loyalty? An empirical study Conference paper
Liu, T. C., Wong, I. A., Chu, R., Tseng , T. . Does CSR enhance premium customer preference and loyalty? An empirical study[C], Valencia:European Marketing Academy, 2014.
Authors:  Liu, T. C.;  Wong, I. A.;  Chu, R.;  Tseng , T.
Favorite |  | Submit date：2022/06/06
CSR initiatives  customer loyalty  brand preference  casino  premium customers  Macau  
How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study Conference paper
Liu, T. C., Wong, I, Shi, G, Zúñiga , M, Chu, R. How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study[C], Lisbon:European Marketing Academy, 2012.
Authors:  Liu, T. C.;  Wong, I;  Shi, G;  Zúñiga , M;  Chu, R
Favorite |  | Submit date：2022/06/06
CSR performance  Perceived brand quality  Brand preference  Hotel  China  
How To Select A Female Athlete Endorser in China Conference paper
Liu, T. C., Hefel, A, Wong, I, Chen, C. How To Select A Female Athlete Endorser in China[C], Nantes, France:European Marketing Academy, 2009, 68-69.
Authors:  Liu, T. C.;  Hefel, A;  Wong, I;  Chen, C
Favorite |  | Submit date：2022/06/06