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How to utilize the information gap for blind box marketing better: evidence from plane tickets Journal article
Qiu, Ziyi, Chen, Sirong, Law, Rob, Zhang, Mu. How to utilize the information gap for blind box marketing better: evidence from plane tickets[J]. Asia Pacific Journal of Tourism Research, 2024, 29(8), 961-978.
Authors:  Qiu, Ziyi;  Chen, Sirong;  Law, Rob;  Zhang, Mu
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.3/4.4 | Submit date：2024/08/05
Anxiety Perception  Blind Box  Curiosity  Impulsive Purchase Intention  Information Gap Theory  Paradoxical Role  
What kind of food can win Gen Z's favor? A mixed methods study from China Journal article
Zuo, Yifan, Zhang, Ke, Xu, Shaogui, Law, Rob, Qiu, Qihang, Zhang, Mu. What kind of food can win Gen Z's favor? A mixed methods study from China[J]. Food Quality and Preference, 2022, 98, 104522.
Authors:  Zuo, Yifan;  Zhang, Ke;  Xu, Shaogui;  Law, Rob;  Qiu, Qihang; et al.
Favorite | TC[WOS]:11 TC[Scopus]:11  IF:4.9/5.3 | Submit date：2022/05/13
Food Favorability  Food Preference  Gen z  Purchase Intention  Scale Development  Social Distance  
What kind of food can win Gen Z’s favor? A mixed methods study from China Journal article
Yifan Zuo, Ke Zhang, Shaogui Xu, Rob Law, Qihang Qiu, Mu Zhang. What kind of food can win Gen Z’s favor? A mixed methods study from China[J]. Food Quality and Preference, 2022, 98, 104522.
Authors:  Yifan Zuo;  Ke Zhang;  Shaogui Xu;  Rob Law;  Qihang Qiu; et al.
Favorite | TC[WOS]:11 TC[Scopus]:11  IF:4.9/5.3 | Submit date：2022/08/24
Gen z  Food Favorability  Food Preference  Purchase Intention  Social Distance  Scale Development  
The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Chen, Yangyang, Tingchi Liu, Matthew, Liu, Yongdan, Chang, Angela Wen yu, Yen, Jerome. The influence of trust and relationship commitment to vloggers on viewers' purchase intention[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(2), 249-267.
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite | TC[WOS]:34 TC[Scopus]:39  IF:3.9/4.6 | Submit date：2022/05/17
Purchase Intention  Relationship Marketing  Social Media  Trust  Vlogger  
Potential psychological and attitudinal markers for luxury consumption among Chinese and Canadian consumers Conference paper
Rochen, F., Chen, Y., Liu, T. C., Gao, M.. Potential psychological and attitudinal markers for luxury consumption among Chinese and Canadian consumers[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 2288-825X, 2021.
Authors:  Rochen, F.;  Chen, Y.;  Liu, T. C.;  Gao, M.
Favorite |  | Submit date：2022/06/07
Materialism  extrinsic motivation  covert narcissism  value-expressive function  luxury brand  purchase intention  
Why is the world not yet ready to use alternative fuel vehicles? Journal article
Ghadikolaei, Meisam Ahmadi, Wong, Pak Kin, Cheung, Chun Shun, Zhao, Jing, Ning, Zhi, Yung, Ka Fu, Wong, Hang Cheong, Gali, Nirmal Kumar. Why is the world not yet ready to use alternative fuel vehicles?[J]. Heliyon, 2021, 7(7), e07527.
Authors:  Ghadikolaei, Meisam Ahmadi;  Wong, Pak Kin;  Cheung, Chun Shun;  Zhao, Jing;  Ning, Zhi; et al.
Favorite | TC[WOS]:30 TC[Scopus]:36  IF:3.4/3.9 | Submit date：2021/12/08
Alternative Fuel And Vehicle Policy  Alternative Fuel Vehicles  Clean Fuels  Consumer Purchase Intention  Environmental Concern  Gasoline And Diesel Vehicles  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Quintal, Vanessa, Liu, Matthew Tingchi, Unsal, Fahri, Phau, Ian. The persuasion process of sponsorship and non-sponsored activation and the dual mediation model[J]. EVENT MANAGEMENT, 2020, 24(2-3), 235-252(18).
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Adobe PDF | Favorite | TC[WOS]:3 TC[Scopus]:4  IF:1.3/1.4 | Submit date：2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
The Influence of Interpersonal Recommendation Attributes on Consumer Behaviors of Dietary Supplements Conference proceedings
41st Annual ISMS Marketing Science Conference, Rome, Italy, June 20-22, 2019
Authors:  Lai, S.K.;  Ho, Y.
Favorite |  | Submit date：2023/08/17
Interpersonal Recommendation  Consumer Behavior  Purchase Intention  
Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention? Conference paper
YiXin, Y.X., Mac, V. I.. Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?[C], 2019.
Authors:  YiXin, Y.X.;  Mac, V. I.
Favorite |  | Submit date：2022/07/27
social media  electronic word-of-mouth (eWOM)  internet celebrity  purchase intention  celebrity endorsement  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Liu, Matthew Tingchi, Wong, Ipkin Anthony, Tseng, Ting-Hsiang, Chang, Angela Wen-Yu, Phau, Ian. Applying consumer-based consumer-based brand equity in luxury hotel branding[C], 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA:ELSEVIER SCIENCE INC, 2017, 192-202.
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2018/10/30
Brand Equity  Brand Attitude  Purchase Intention  Service Brand  Luxury Hotel