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How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory Journal article
Fan, Yulan, Wong, Ip Kin Anthony, Lin, Zhiwei (CJ). How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory[J]. Tourism Management Perspectives, 2023, 47, 101123.
Authors:  Fan, Yulan;  Wong, Ip Kin Anthony;  Lin, Zhiwei (CJ)
Favorite | TC[WOS]:8 TC[Scopus]:10  IF:7.3/8.0 | Submit date：2023/07/19
Chinese Folk Music  Cognitive Balance Theory  Destination Image  Self–brand Congruence  Sensory Marketing  
Does effects of brand origin misperception jeopardize brand equity? Journal article
Tseng, Ting Hsiang, Chan, Nga Cheng, Liu, Matthew Tingchi, Lin, Chieh Yu. Does effects of brand origin misperception jeopardize brand equity?[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(1), 209-226.
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite | TC[WOS]:4 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
Mainland Chinese Casino Visitors to Macau: Service, Brand image, Satisfaction and Loyalty Journal article
Chan, Sow Hup Joanne, Wan, Y.K.P., Joen, M.. Mainland Chinese Casino Visitors to Macau: Service, Brand image, Satisfaction and Loyalty[J]. Journal of Gambling Business and Economics, 2020, 87-115.
Authors:  Chan, Sow Hup Joanne;  Wan, Y.K.P.;  Joen, M.
Favorite |  | Submit date：2022/08/27
Brand Image  Casino  Loyalty  Satisfaction  Service  Revisit Intention  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Matthew Tingchi Liu, Yongdan Liu, Ziying Mo, Zhidong Zhao, Zhenghao Zhu. How CSR influences customer behavioural loyalty in the Chinese hotel industry[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 32(1).
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Adobe PDF | Favorite | TC[WOS]:76 TC[Scopus]:92  IF:3.9/4.6 | Submit date：2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S.S, Choe, J.Y.J, Petrick, J.F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 320-329.
Authors:  Kim, S.S;  Choe, J.Y.J;  Petrick, J.F
Favorite |   IF:8.9/8.3 | Submit date：2022/08/27
Celebrity  Brand  Festival  Loyalty  Image  Destination attachment  Korea  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S. S, Choe, J. Y. J, Petrick, J. F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 9, 320-329.
Authors:  Kim, S. S;  Choe, J. Y. J;  Petrick, J. F
Adobe PDF | Favorite | TC[WOS]:141 TC[Scopus]:183  IF:8.9/8.3 | Submit date：2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea