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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021, 99, 103050.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:98 TC[Scopus]:117  IF:9.9/10.3 | Submit date：2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J.S, Choe, J.Y.J, Kim, H.M, Kim, J.J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021.
Authors:  Hwang, J.S;  Choe, J.Y.J;  Kim, H.M;  Kim, J.J
Favorite |   IF:9.9/10.3 | Submit date：2022/08/27
Robot baristas  Brand experience  Brand satisfaction  Brand attachment  Brand loyalty  
The moderating roles of consumers’ sense of power and self-construals on the effect of word-of-mouth valence on brand attachment: A conceptual paper Conference paper
Pornpitakpan, C., Yue, W.. The moderating roles of consumers’ sense of power and self-construals on the effect of word-of-mouth valence on brand attachment: A conceptual paper[C], 2019.
Authors:  Pornpitakpan, C.;  Yue, W.
Favorite |  | Submit date：2023/08/20
sense of power  self-construals  word of mouth  brand attachment  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S.S, Choe, J.Y.J, Petrick, J.F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 320-329.
Authors:  Kim, S.S;  Choe, J.Y.J;  Petrick, J.F
Favorite |   IF:8.9/8.3 | Submit date：2022/08/27
Celebrity  Brand  Festival  Loyalty  Image  Destination attachment  Korea  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S. S, Choe, J. Y. J, Petrick, J. F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 9, 320-329.
Authors:  Kim, S. S;  Choe, J. Y. J;  Petrick, J. F
Adobe PDF | Favorite | TC[WOS]:140 TC[Scopus]:183  IF:8.9/8.3 | Submit date：2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea