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Critiquing Issues in Traditional Chinese Medicine through Online Advertising for Responsible Direct-to-Consumer Marketing Conference
Sydney, Australia, 会议类型: 國際會議International Conferences, 2024
Authors:  CHANG WEN YU ANGELA;  Schulz, PJ
Adobe PDF | Favorite |  | Submit date：2024/08/28
Traditional Chinese Medicine (Tcm), Online Advertising, Direct-to-consumer (Dtc) Marketing, Ethical Issues, Conceptual Framework, Responsible Marketing.  
The power of visuals in destination advertising: candid vs. posed Journal article
Li, Shanshi, Huang, Huiling, Liu, Xinyu, Chen, Zhenyu. The power of visuals in destination advertising: candid vs. posed[J]. Annals of Tourism Research, 2024, 107, 103790.
Authors:  Li, Shanshi;  Huang, Huiling;  Liu, Xinyu;  Chen, Zhenyu
Adobe PDF | Favorite | TC[WOS]:0 TC[Scopus]:0  IF:10.4/11.2 | Submit date：2024/06/12
Destination Advertising  Destination Type  Eye-tracking Data  Mixed-method  Modeling Style  Narrative Transportation  
Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages Journal article
Yang,Chen, Hu,Jing. Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages[J]. Journal of Travel Research, 2024, 63(3), 588-605.
Authors:  Yang,Chen;  Hu,Jing
Favorite | TC[WOS]:9 TC[Scopus]:7  IF:8.0/9.7 | Submit date：2023/08/03
Perceived Busyness  Destination Advertising Effectiveness  Time Efficiency  Benefit Focus  Construal-level Theory  
When and why nostalgic ads work (and do not work): A social influence perspective Journal article
Huang, Huiling, Yang, Bi, Liu, Stephanie Q., Wu, Laurie Luorong. When and why nostalgic ads work (and do not work): A social influence perspective[J]. International Journal of Hospitality Management, 2024, 117, 1-11.
Authors:  Huang, Huiling;  Yang, Bi;  Liu, Stephanie Q.;  Wu, Laurie Luorong
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:9.9/10.3 | Submit date：2024/02/22
Advertising  Consumption Context  Crowding  Experimental Design  Nostalgia  Social Influence  
Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising Journal article
Xue, Nan (Iris), Liu, Xing (Stella), Wan, Lisa C., Hou, Yuansi. Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising[J]. Tourism Management, 2024, 100, 104839.
Authors:  Xue, Nan (Iris);  Liu, Xing (Stella);  Wan, Lisa C.;  Hou, Yuansi
Favorite | TC[WOS]:9 TC[Scopus]:9  IF:10.9/11.5 | Submit date：2024/02/22
Challenging Versus Relaxing Activity  Crowding  Post-covid-19 Marketing Strategy  Risk Aversion  Tourism Advertising Frame  
Host language, guest language or hybrid? Language strategy in destination advertising Journal article
Tang, Xiangjie, Fong, Lawrence Hoc Nang. Host language, guest language or hybrid? Language strategy in destination advertising[J]. Current Issues in Tourism, 2024.
Authors:  Tang, Xiangjie;  Fong, Lawrence Hoc Nang
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:5.7/6.7 | Submit date：2024/10/10
The Hybrid Of Host And Guest Languages  Host Language  Guest Language  Perceived Uniqueness  Curiosity  Destination Advertising  
When Virtual Network Operator Meets E-Commerce Platform: Advertising via Data Reward Journal article
Qi Cheng, Hangguan Shan, Weihua Zhuang, Tony Quek, Zhaoyang Zhang, Fen Hou. When Virtual Network Operator Meets E-Commerce Platform: Advertising via Data Reward[J]. IEEE Transactions on Mobile Computing, 2023, 22(12), 7370 - 7386.
Authors:  Qi Cheng;  Hangguan Shan;  Weihua Zhuang;  Tony Quek;  Zhaoyang Zhang; et al.
Favorite | TC[WOS]:2 TC[Scopus]:2  IF:7.7/6.5 | Submit date：2022/08/31
Virtual Network Operator  E-commerce Platform  Data Reward  Stackelberg Game  Deep Q-network  Network Economics  Games  Electronic Commerce  Advertising  Business  Data Models  Nash Equilibrium  Heuristic Algorithms  
Effective Multiplatform Advertising Policy Journal article
Huang, Kaifan, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan. Effective Multiplatform Advertising Policy[J]. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2022, 52(7), 4483-4493.
Authors:  Huang, Kaifan;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.6/8.7 | Submit date：2022/05/13
Adaptation Models  Advertising  Expected Benefit  Marketing  Mathematical Model  Media  Multiplatform Advertising (Mpa) Policy  Numerical Models  Optimal Control  Optimal Control  Optimality System  Upper Bound  Word-of-mouth (Wom) Propagation.  
The Prohibition of ‘Subliminal Advertising’ in the Macao SAR: An Old Provision with New Relevance in the Age of Artificial Intelligence? Presentation
报告日期: 2022-05-28
Authors:  ROSTAM MAG.IUR.DR.IUR.NEUWIRTH
Adobe PDF | Favorite |  | Submit date：2022/06/26
Macau Special Administrative Region Of The People's Republic Of China  Media Law  Subliminal Advertising  Artificial Intelligence  
Data-driven Targeted Advertising Recommendation System for Outdoor Billboard Journal article
Wang, Liang, Yu, Zhiwen, Guo, Bin, Yang, Dingqi, Ma, Lianbo, Liu, Zhidan, Xiong, Fei. Data-driven Targeted Advertising Recommendation System for Outdoor Billboard[J]. ACM Transactions on Intelligent Systems and Technology, 2022, 13(2).
Authors:  Wang, Liang;  Yu, Zhiwen;  Guo, Bin;  Yang, Dingqi;  Ma, Lianbo; et al.
Favorite | TC[WOS]:9 TC[Scopus]:10  IF:7.2/8.5 | Submit date：2022/05/31
Graph Model  Influence Spread  Large-scale Optimization  Outdoor Advertising