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Attitudes Toward Mini-Packaging Products: The Case of China Journal article
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. Attitudes Toward Mini-Packaging Products: The Case of China[J]. Asia Pacific Journal of Business Review, 2019, 45-60.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
Product-management Strategy  China’s Retailing  Mini-packaging  Sachet Marketing  Chinese Sociocultural Values  
The Chinese’s Buying Criteria for Consumer Products Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. The Chinese’s Buying Criteria for Consumer Products[C], 2016.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Buying criteria  Consumer behavior  
Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics[C], 2016.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Consumer goods  Marketing strategy  Sachet marketing  Piecemeal marketing  Package size  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], Kuantan City, Malaysia:Academy for Global Business Advancement, 2015, 57-58.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Consumer goods  Sachet marketing  Package size  Multinational companies  Distribution systemsms  
How Customer Involvement Influences Credit Card Loyalty Reward Programs Conference paper
Liu, T. C., Brock, J., Ramendra , S., Sy-Changco, J. A.. How Customer Involvement Influences Credit Card Loyalty Reward Programs[C], Boston, Massachusetts:The Eastern Academy of Management, 2011.
Authors:  Liu, T. C.;  Brock, J.;  Ramendra , S.;  Sy-Changco, J. A.
Favorite |  | Submit date：2022/06/06
Mini-Sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies Conference paper
Sy-Changco, J. A., Pornpitakpan, C, Singh, R. Mini-Sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies[C], Melbourne:ANZMAC, 2009.
Authors:  Sy-Changco, J. A.;  Pornpitakpan, C;  Singh, R
Favorite |  | Submit date：2023/08/20
Sachet marketing  Package size  
Lord Stow's Bakery Journal article
Sy-Changco, J. A., Tat, K. H.. Lord Stow's Bakery[J]. ASIAN CASE RESEARCH JOURNAL, 2000, 4(2), 169-184.
Authors:  Sy-Changco, J. A.;  Tat, K. H.
Favorite |   IF:0.1/0.1 | Submit date：2019/12/02