| Status | 已發表Published |
| The Chinese’s Buying Criteria for Consumer Products | |
Pornpitakpan, C.  ; Li, Q. ; Sy-Changco, J. A.; Chen, J.
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| 2016-12-01 | |
| Source Publication | 2016 Academy of International Business Southeast Asia Regional Conference: Connectivity and Prosperity: ASEAN Economic Community and China’s Belt and Road Initiative
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| Abstract | Presently the second largest economy with the largest population in the world, China is a huge heterogeneous market. It is therefore important for both local and global marketers to understand the differences among Chinese consumers in cities of different development levels. In response to such need, this research surveys buying-criteria importance of 161 Zhuhai (second-tier city) and 307 Shanghai (first-tier city) Chinese residents selected via convenience sampling. The results support all the hypotheses. |
| Keyword | China Buying criteria Consumer behavior |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 31736 |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Pornpitakpan, C. |
| Recommended Citation GB/T 7714 | Pornpitakpan, C.,Li, Q.,Sy-Changco, J. A.,et al. The Chinese’s Buying Criteria for Consumer Products[C], 2016. |
| APA | Pornpitakpan, C.., Li, Q.., Sy-Changco, J. A.., & Chen, J. (2016). The Chinese’s Buying Criteria for Consumer Products. 2016 Academy of International Business Southeast Asia Regional Conference: Connectivity and Prosperity: ASEAN Economic Community and China’s Belt and Road Initiative. |
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