| Residential College | false |
| Status | 已發表Published |
| How Customer Involvement Influences Credit Card Loyalty Reward Programs | |
Liu, T. C.  ; Brock, J.; Ramendra , S.; Sy-Changco, J. A.
| |
| 2011-05-01 | |
| Conference Name | Eastern Academy of Management 48th Annual Meeting |
| Source Publication | The Eastern Academy of Management Annual Conference Proceedings
 |
| Conference Date | May 11-14, 2011 |
| Conference Place | Omni Parker House/Suffolk University, Boston, Massachusetts |
| Country | USA |
| Publication Place | Boston, Massachusetts |
| Publisher | The Eastern Academy of Management |
| URL | View the original |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 6704 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION Faculty of Business Administration |
| Corresponding Author | Liu, T. C. |
| Recommended Citation GB/T 7714 | Liu, T. C.,Brock, J.,Ramendra , S.,et al. How Customer Involvement Influences Credit Card Loyalty Reward Programs[C], Boston, Massachusetts:The Eastern Academy of Management, 2011. |
| APA | Liu, T. C.., Brock, J.., Ramendra , S.., & Sy-Changco, J. A. (2011). How Customer Involvement Influences Credit Card Loyalty Reward Programs. The Eastern Academy of Management Annual Conference Proceedings. |
| Files in This Item: | There are no files associated with this item. | |||||
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