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How death reminders encourage languishing people to travel: A TMT and COR perspective Conference paper
Yongdan LIU, Yutong MA, LIU TING CHI. How death reminders encourage languishing people to travel: A TMT and COR perspective[C], 2024.
Authors:  Yongdan LIU;  Yutong MA;  LIU TING CHI
Favorite |  | Submit date：2024/08/22
Diversity and inclusion in AI – human employee interaction: Influence of employees with disability on consumer response Conference paper
Jin XUE, LIU TING CHI, Yongdan LIU, Ziying MO, Xuye ZHOU. Diversity and inclusion in AI – human employee interaction: Influence of employees with disability on consumer response[C], 2024.
Authors:  Jin XUE;  LIU TING CHI;  Yongdan LIU;  Ziying MO;  Xuye ZHOU
Favorite |  | Submit date：2024/08/22
The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Chen, Yangyang, Tingchi Liu, Matthew, Liu, Yongdan, Chang, Angela Wen yu, Yen, Jerome. The influence of trust and relationship commitment to vloggers on viewers' purchase intention[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(2), 249-267.
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite | TC[WOS]:34 TC[Scopus]:39  IF:3.9/4.6 | Submit date：2022/05/17
Purchase Intention  Relationship Marketing  Social Media  Trust  Vlogger  
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Liu, Matthew Tingchi, Xue, Jin, Liu, Yongdan. The mechanism leads to successful clickbait promotion in WeChat social media platforms[J]. Asia Pacific Journal of Marketing and Logistics, 2021, 33(9), 1952-1973.
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite | TC[WOS]:28 TC[Scopus]:29  IF:3.9/4.6 | Submit date：2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Using text mining to track changes in travel destination image: the case of Macau Journal article
Liu, Matthew Tingchi, Liu, Yongdan, Mo, Ziying, Ng, Kai Lam. Using text mining to track changes in travel destination image: the case of Macau[J]. Asia Pacific Journal of Marketing and Logistics, 2021, 33(2), 371-393.
Authors:  Liu, Matthew Tingchi;  Liu, Yongdan;  Mo, Ziying;  Ng, Kai Lam
Favorite | TC[WOS]:41 TC[Scopus]:40  IF:3.9/4.6 | Submit date：2022/05/13
Destination Image  Online Reviews  Text Mining  Tourist-generated Content  
The importance of knowledge and trust for ethical fashion consumption Journal article
Liu, Yongdan, Liu, Matthew Tingchi, Pérez, Andrea, Chan, Wilco, Collado, Jesús, Mo, Ziying. The importance of knowledge and trust for ethical fashion consumption[J]. Asia Pacific Journal of Marketing and Logistics, 2021, 33(5), 1175-1194.
Authors:  Liu, Yongdan;  Liu, Matthew Tingchi;  Pérez, Andrea;  Chan, Wilco;  Collado, Jesús; et al.
Favorite | TC[WOS]:28 TC[Scopus]:34  IF:3.9/4.6 | Submit date：2022/05/13
Ethical Fashion  Theory Of Planned Behavior  Sem  Knowledge  Trust  
Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory Journal article
Liu, Yongdan, Liu, T. C.. Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, T. C.
Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2022/06/07
Celebrity Endorsement  Disfluency  Brand Recall  Advertisement Design  
Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers’ Faces on Consumers’ Brand Memory Journal article
Liu, Yongdan, Liu, Matthew Tingchi. Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers’ Faces on Consumers’ Brand Memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2021/12/06
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Yongdan Liu, Matthew Tingchi Liu. Celebrity poses and consumer attitudes in endorsement advertisements[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(4), 1027-1041.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Adobe PDF | Favorite | TC[WOS]:19 TC[Scopus]:22  IF:3.9/4.6 | Submit date：2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Matthew Tingchi Liu, Yongdan Liu, Ziying Mo, Zhidong Zhao, Zhenghao Zhu. How CSR influences customer behavioural loyalty in the Chinese hotel industry[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 32(1).
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Adobe PDF | Favorite | TC[WOS]:76 TC[Scopus]:92  IF:3.9/4.6 | Submit date：2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty