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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J.S, Choe, J.Y.J, Kim, H.M, Kim, J.J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021.
Authors:  Hwang, J.S;  Choe, J.Y.J;  Kim, H.M;  Kim, J.J
Favorite |   IF:9.9/10.3 | Submit date：2022/08/27
Robot baristas  Brand experience  Brand satisfaction  Brand attachment  Brand loyalty  
Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB Journal article
Choe, J.Y.J, Kim, J.J, Hwang, J.S. Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB[J]. Journal of Travel & Tourism Marketing, 2021, 16-30.
Authors:  Choe, J.Y.J;  Kim, J.J;  Hwang, J.S
Favorite |  | Submit date：2022/08/27
Drone food delivery services  technology acceptance model  theory of planned behavior  product innovativeness  
Application of consumer innovativeness to the context of robotic restaurants Journal article
Kim, J.J, Choe, J.Y.J, Hwang, J.S. Application of consumer innovativeness to the context of robotic restaurants[J]. International Journal of Contemporary Hospitality Management, 2020, 224-242.
Authors:  Kim, J.J;  Choe, J.Y.J;  Hwang, J.S
Favorite |   IF:9.1/8.9 | Submit date：2022/08/27
Behavioral intentions  Consumer innovativeness  Overall image  Desire  Robotic restaurants  
Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control Journal article
Hwang, J.S, Choe, J.Y.J, Kim, J.J. Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control[J]. Journal of Hospitality and Tourism Management, 2020, 48-57.
Authors:  Hwang, J.S;  Choe, J.Y.J;  Kim, J.J
Favorite |   IF:7.6/8.3 | Submit date：2022/08/27
Edible insect restaurant  Internal environmental locus of control  Image  Intentions to use  Word-of-mouth intentions  Willingness to pay more