Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control

UM > Faculty of Business Administration > DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT

Status	已發表Published
	Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control
	Hwang, J.S; Choe, J.Y.J; Kim, J.J
	2020-08-01
Source Publication	Journal of Hospitality and Tourism Management
ISSN	1447-6770
Pages	48-57
Abstract	This study was designed to investigate the importance of internal environmental locus of control in the context of edible insect restaurants. More specifically, this study proposed that four sub-dimensions of internal environmental locus of control, such as green consumers, environmental activists, environmental advocates, and recyclers positively affect the image of edible insect restaurants. In addition, it was hypothesized that image helps to enhance behavioral intentions including intentions to use, word-of-mouth intentions, and willingness to pay more. For this, 394 samples were collected in South Korea. The results showed that green consumers, environmental activists, and environmental advocates play an important role in the formation of image of edible insect restaurant. Furthermore, image had a positive influence on intentions to use, word-of-mouth intentions, and willingness to pay more.
Keyword	Edible insect restaurant Internal environmental locus of control Image Intentions to use Word-of-mouth intentions Willingness to pay more
Language	英語English
The Source to Article	PB_Publication
PUB ID	54330
Document Type	Journal article
Collection	DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding Author	Kim, J.J
Recommended Citation GB/T 7714	Hwang, J.S,Choe, J.Y.J,Kim, J.J. Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control[J]. Journal of Hospitality and Tourism Management, 2020, 48-57.
APA	Hwang, J.S., Choe, J.Y.J., & Kim, J.J (2020). Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control. Journal of Hospitality and Tourism Management, 48-57.
MLA	Hwang, J.S,et al."Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control".Journal of Hospitality and Tourism Management (2020):48-57.

Files in This Item:
There are no files associated with this item.

If you have any objections to this item, please fill out the form below and the administrator will contact you as soon as possible.
Content:
Email：	*
Affiliation No.
Verification Code:	Refresh

Any comments and suggestions are welcomed.
Title:	*
Content:
Email：	*
Verification Code:	Refresh