English | 繁體

Search in the results

UM

Browse/Search Results:  1-9 of 9 Help

Selected(0)Clear Items/Page:    Sort:
Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS) Journal article
Chen, Po-Ju, Ren, Lianping, Li, Xiangping, Yang, Fiona X.. Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)[J]. Journal of Global Scholars of Marketing Science, 2022, 32(1), 1-15.
Authors:  Chen, Po-Ju;  Ren, Lianping;  Li, Xiangping;  Yang, Fiona X.
Favorite | TC[WOS]:3 TC[Scopus]:1  IF:1.9/1.8 | Submit date：2024/08/02
Tourism Retail  Tourist Behavior  Retailing  Shopping Tourism  Tourist Shopping  
Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao DOI 10.1080/21639519.2020.1808832 Journal article
Guan, J., Sio, S., Noronha, C.. Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao DOI 10.1080/21639519.2020.1808832[J]. Journal of Global Scholars of Marketing Science, 2020, DOI-DOI.
Authors:  Guan, J.;  Sio, S.;  Noronha, C.
Favorite |  | Submit date：2022/07/15
Value Co-creation  Csr  Controversial Industries  Gaming  Macao  
The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough? Journal article
Mac,Lancy, Evangelista,Felicitas. The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?[J]. Journal of Global Marketing, 2016, 29(5), 266-281.
Authors:  Mac,Lancy;  Evangelista,Felicitas
Favorite | TC[Scopus]:23 | Submit date：2019/08/02
Entrepreneurship  Exporter  Learning Orientation  Market Orientation  
Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines Journal article
Joseph A. Sy-Changco, Ramendra Singh, Rizalito L. Gregorio, Pierre Xiao Lu, Geon Cheol Shin. Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines[J]. Journal of Global Marketing, 2016, 29(3), 128-138.
Authors:  Joseph A. Sy-Changco;  Ramendra Singh;  Rizalito L. Gregorio;  Pierre Xiao Lu;  Geon Cheol Shin
Favorite | TC[Scopus]:3 | Submit date：2019/08/02
Customer  Customer Willingness  Emerging Markets  Salesperson Adaptiveness  Sales Call Length  
Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study Journal article
Xiaoyun Chen, Long W. Lam, Huan Zou. Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study[J]. Journal of Global Marketing, 2011, 24(2), 167-180.
Authors:  Xiaoyun Chen;  Long W. Lam;  Huan Zou
Favorite | TC[Scopus]:8 | Submit date：2019/11/01
Integrated Brand Management  China  Top Management Emphasis  Corporate Supportive Resources  Transitional Economy  
How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts Journal article
Pornpitakpan, C.. How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts[J]. Journal of Global Marketing, 2010, 1-13.
Authors:  Pornpitakpan, C.
Favorite | TC[Scopus]:11 | Submit date：2023/08/20
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | TC[Scopus]:7 | Submit date：2019/08/01
Brand Name Translation  China Market  Consumer Involvement  Hedonism  Purchase Intention  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | TC[Scopus]:7 | Submit date：2019/08/02
Brand Name Translation  China Market  Consumer Involvement  Hedonism  Purchase Intention  
Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language Journal article
Chow, C.S.F., Tang, E.P.Y., Fu, I.S.F.. Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language[J]. Journal of Global Marketing, 2007, 20(4), 25.
Authors:  Chow, C.S.F.;  Tang, E.P.Y.;  Fu, I.S.F.
Favorite |  | Submit date：2019/09/17
Purchase Intention  China Market  Brand Name Translation  Hedonism  Consumer Involvement