UM  > Faculty of Business Administration  > DEPARTMENT OF MANAGEMENT AND MARKETING
Residential Collegefalse
Status已發表Published
The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?
Mac,Lancy1; Evangelista,Felicitas2
2016-10-19
Source PublicationJournal of Global Marketing
ABS Journal Level1
ISSN15286975 08911762
Volume29Issue:5Pages:266-281
Abstract

The impact of international corporate entrepreneurship and market orientation on firm performance is well acknowledged in the literature, but their relative influence on the performance of exporting firms remains inconclusive. This study seeks to help clarify the influence of these organizational resources by introducing a third complementary resource, namely commitment to learning. The results, based on data obtained from a survey of exporters in China, show that commitment to learning mediates the relationship between market orientation and entrepreneurship. It was also found that market orientation could be a double-edged sword for exporters in that it can enhance export satisfaction through entrepreneurship, but it can also have negative impact on profit.

KeywordEntrepreneurship Exporter Learning Orientation Market Orientation
DOI10.1080/08911762.2016.1196285
URLView the original
Language英語English
Scopus ID2-s2.0-84979708035
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorMac,Lancy
Affiliation1.Faculty of Business Administration,University of Macau,,Macau,Macao
2.School of Business,Western Sydney University,,Sydney,Australia
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Mac,Lancy,Evangelista,Felicitas. The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?[J]. Journal of Global Marketing, 2016, 29(5), 266-281.
APA Mac,Lancy., & Evangelista,Felicitas (2016). The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?. Journal of Global Marketing, 29(5), 266-281.
MLA Mac,Lancy,et al."The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?".Journal of Global Marketing 29.5(2016):266-281.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Mac,Lancy]'s Articles
[]'s Articles
Baidu academic
Similar articles in Baidu academic
[Mac,Lancy]'s Articles
[Evangelista,Fel...]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Mac,Lancy]'s Articles
[Evangelista,Fel...]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.