Residential College | false |
Status | 已發表Published |
The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough? | |
Mac,Lancy1; Evangelista,Felicitas2 | |
2016-10-19 | |
Source Publication | Journal of Global Marketing |
ABS Journal Level | 1 |
ISSN | 15286975 08911762 |
Volume | 29Issue:5Pages:266-281 |
Abstract | The impact of international corporate entrepreneurship and market orientation on firm performance is well acknowledged in the literature, but their relative influence on the performance of exporting firms remains inconclusive. This study seeks to help clarify the influence of these organizational resources by introducing a third complementary resource, namely commitment to learning. The results, based on data obtained from a survey of exporters in China, show that commitment to learning mediates the relationship between market orientation and entrepreneurship. It was also found that market orientation could be a double-edged sword for exporters in that it can enhance export satisfaction through entrepreneurship, but it can also have negative impact on profit. |
Keyword | Entrepreneurship Exporter Learning Orientation Market Orientation |
DOI | 10.1080/08911762.2016.1196285 |
URL | View the original |
Language | 英語English |
Scopus ID | 2-s2.0-84979708035 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
Corresponding Author | Mac,Lancy |
Affiliation | 1.Faculty of Business Administration,University of Macau,,Macau,Macao 2.School of Business,Western Sydney University,,Sydney,Australia |
First Author Affilication | Faculty of Business Administration |
Corresponding Author Affilication | Faculty of Business Administration |
Recommended Citation GB/T 7714 | Mac,Lancy,Evangelista,Felicitas. The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?[J]. Journal of Global Marketing, 2016, 29(5), 266-281. |
APA | Mac,Lancy., & Evangelista,Felicitas (2016). The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?. Journal of Global Marketing, 29(5), 266-281. |
MLA | Mac,Lancy,et al."The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?".Journal of Global Marketing 29.5(2016):266-281. |
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