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How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts
Pornpitakpan, C.
2010-09-01
Source PublicationJournal of Global Marketing
ABS Journal Level1
ISSN0891-1762
Pages1-13
DOI10.1080/08911762.2010.504518
Language英語English
The Source to ArticlePB_Publication
Scopus ID2-s2.0-77956555917
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Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorPornpitakpan, C.
Recommended Citation
GB/T 7714
Pornpitakpan, C.. How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts[J]. Journal of Global Marketing, 2010, 1-13.
APA Pornpitakpan, C..(2010). How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts. Journal of Global Marketing, 1-13.
MLA Pornpitakpan, C.."How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts".Journal of Global Marketing (2010):1-13.
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