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How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market Journal article
Yang, Kaixin, Bu, Huimei, Huang, Rui, Liu, Matthew Tingchi. How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market[J]. Asia Pacific Journal of Marketing and Logistics, 2024.
Authors:  Yang, Kaixin;  Bu, Huimei;  Huang, Rui;  Liu, Matthew Tingchi
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/10/10
Green Marketing Practices  Green Corporate Image  Customer Loyalty  Green Self-identity  New Energy Vehicle Market  
How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market Journal article
Chow, Clement S.F., Chow, Wing Chi, Leong, Weng I., Zheng, Shizhe. How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(4), 862-877.
Authors:  Chow, Clement S.F.;  Chow, Wing Chi;  Leong, Weng I.;  Zheng, Shizhe
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:3.9/4.6 | Submit date：2024/02/22
Country-of-origin  Hedonism  Hedonic  Utilitarian  Quality And Price  China  Experiment  Factorial Design  
Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling Journal article
Huang, Li, Song, Xi, Liu, Matthew Tingchi, Chang, Wen yu, Shi, Guicheng James. Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(7), 1595-1615.
Authors:  Huang, Li;  Song, Xi;  Liu, Matthew Tingchi;  Chang, Wen yu;  Shi, Guicheng James
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/05/16
Health Communication  Marketing Placebo Effect  Perceived Healthiness  Perceived Tastiness  Promotions Management  Reduced-sugar Labeling  
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021 Journal article
Wang, Shaoshan, Liu, Matthew Tingchi, Pérez, Andrea. A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(8), 1857-1882.
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi;  Pérez, Andrea
Favorite | TC[WOS]:14 TC[Scopus]:18  IF:3.9/4.6 | Submit date：2024/01/10
Bibliometric analysis  Green marketing  Network visualization  
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Wang,Shaoshan, Liu,Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(4), 849-873.
Authors:  Wang,Shaoshan;  Liu,Matthew Tingchi
Favorite | TC[WOS]:19 TC[Scopus]:24  IF:3.9/4.6 | Submit date：2023/08/03
Bibliometric Review  Celebrity Endorsement  Literature Review  Network Visualization  
Information disclosing willingness in mobile internet contexts Journal article
Gao, Bill Ming, Liu, Matthew Tingchi, Chu, Rongwei. Information disclosing willingness in mobile internet contexts[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(1), 108-129.
Authors:  Gao, Bill Ming;  Liu, Matthew Tingchi;  Chu, Rongwei
Favorite | TC[WOS]:3 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2022/05/17
City Tiers  Gender Difference  Information Disclosing Willingness  Mobile Internet  Perceived Risk  Perceived Trust  Privacy  
Marketing placebo effect on consumption of reduced-sugar labeled products Journal article
Huang,Li, Song,Xi, Liu,Matthew Tingchi. Marketing placebo effect on consumption of reduced-sugar labeled products[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 36(1), 148-166.
Authors:  Huang,Li;  Song,Xi;  Liu,Matthew Tingchi
Favorite | TC[WOS]:3 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2023/08/03
Health Communication  Health-induced Anxiety  Marketing Placebo Effect  Reduced-sugar Labelling  Self-congruity  
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021 Review article
2022
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi;  Pérez, Andrea
Favorite | TC[WOS]:14 TC[Scopus]:18  IF:3.9/4.6 | Submit date：2023/01/30
Bibliometric Analysis  Green Marketing  Network Visualization  
Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow Journal article
Xue, Jin, Liu, Matthew Tingchi. Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(5), 1157-1186.
Authors:  Xue, Jin;  Liu, Matthew Tingchi
Favorite | TC[WOS]:23 TC[Scopus]:27  IF:3.9/4.6 | Submit date：2022/08/05
Endorsement  Live Streaming Sales (Lss)  Lss Ecosystem  Multi-channel Networks (Mcns)  Social Media Influencer  
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Wang, Shaoshan, Liu, Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(4), 849-873.
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi
Favorite | TC[WOS]:19 TC[Scopus]:24  IF:3.9/4.6 | Submit date：2022/08/05
Celebrity Endorsement  Bibliometric Review  Network Visualization  Literature Review