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Faculty of Busin... [1]
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CHANTHIKA PORNPI... [1]
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Conference paper [1]
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2019 [1]
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英語English [1]
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Academy of Marke... [1]
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The moderating roles of consumers’ sense of power and self-construals on the effect of word-of-mouth valence on brand attachment: A conceptual paper
Conference paper
Pornpitakpan, C., Yue, W.. The moderating roles of consumers’ sense of power and self-construals on the effect of word-of-mouth valence on brand attachment: A conceptual paper[C], 2019.
Authors:
Pornpitakpan, C.
;
Yue, W.
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Submit date：2023/08/20
sense of power
self-construals
word of mouth
brand attachment
