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CHANTHIKA PORNPI... [1]
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Conference paper [1]
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2018 [1]
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英語English [1]
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The 47th EMAC (E... [1]
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Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture
Conference paper
Pornpitakpan, C., Yuan, Y.. Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture[C], 2018.
Authors:
Pornpitakpan, C.
;
Yuan, Y.
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Submit date：2023/08/20
advertising
cultural framework
consumer behavior
product typology
environmental concern
brand commitment
