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CHANTHIKA PORNPI... [2]
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The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale
Conference paper
Yuan, Y., Pornpitakpan, C.. The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale[C], 2021.
Authors:
Yuan, Y.
;
Pornpitakpan, C.
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Submit date：2023/08/20
unrealistic optimism
affective cues
sensemaking
The effect of implicit affective cues and culture on unrealistic optimism
Conference paper
Yuan, Y., Pornpitakpan, C.. The effect of implicit affective cues and culture on unrealistic optimism[C], 2019.
Authors:
Yuan, Y.
;
Pornpitakpan, C.
Favorite
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Submit date：2023/08/20
implicit affective cues
culture
unrealistic optimism
