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2020 [1]
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The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response
Conference paper
Yuan, Y., Pornpitakpan, C.. The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response[C], 2020.
Authors:
Yuan, Y.
;
Pornpitakpan, C.
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Submit date：2023/08/20
affective cue
cultural difference
unrealistic optimism
