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What motivates international tourists’ positive word-of-mouth? The effect of individualist and collectivist cultural orientations Journal article
Zhong, Lina, Zhu, Mengyao, Li, Xiaonan, Morrison, Alastair M., Camilleri, Mark Anthony. What motivates international tourists’ positive word-of-mouth? The effect of individualist and collectivist cultural orientations[J]. Tourism Review, 2024.
Authors:  Zhong, Lina;  Zhu, Mengyao;  Li, Xiaonan;  Morrison, Alastair M.;  Camilleri, Mark Anthony
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:7.3/7.2 | Submit date：2024/05/16
Electronic Word-of-mouth (Ewom)  Erg Theory  Incentives  Individualism-collectivism  Positive Word-of-mouth (Pwom)  Word-of-mouth (Wom)  
Effective Multiplatform Advertising Policy Journal article
Huang, Kaifan, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan. Effective Multiplatform Advertising Policy[J]. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2022, 52(7), 4483-4493.
Authors:  Huang, Kaifan;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.6/8.7 | Submit date：2022/05/13
Adaptation Models  Advertising  Expected Benefit  Marketing  Mathematical Model  Media  Multiplatform Advertising (Mpa) Policy  Numerical Models  Optimal Control  Optimal Control  Optimality System  Upper Bound  Word-of-mouth (Wom) Propagation.  
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Yang,Yan, Liu,Xiaoming, Li,Jun. How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations[J]. Journal of Travel and Tourism Marketing, 2015, 32, S97-S113.
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite | TC[WOS]:52 TC[Scopus]:67 | Submit date：2019/08/15
Customer ExperienCe (Ce)  Customer-based Brand Equity For Tourism Destination (Cbbetd)  Mainland Chinese Outbound Tourists  Service Performance  Word-of-mouth (Wom)