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How Wanghong Live Streamers Affect Online Users’ Purchasing Behavior on Live Streaming Platforms: A PLS-SEM Approach Journal article
Li, Lifu, Pugalia, Sancheeta. How Wanghong Live Streamers Affect Online Users’ Purchasing Behavior on Live Streaming Platforms: A PLS-SEM Approach[J]. Journal of Global Information Technology Management, 2024, 27(4), 277-292.
Authors:  Li, Lifu;  Pugalia, Sancheeta
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.0/4.8 | Submit date：2024/11/05
Aida Model  Purchasing Behavior  Video Streaming Technology  Wanghong Economy  Watching Interest  
Selling intimacy online: The multi-modal discursive techniques of China's wanghong Journal article
Sandel, Todd L., Wang, Yusa. Selling intimacy online: The multi-modal discursive techniques of China's wanghong[J]. Discourse Context & Media, 2022, 47, 100606.
Authors:  Sandel, Todd L.;  Wang, Yusa
Favorite | TC[WOS]:19 TC[Scopus]:23  IF:2.3/2.3 | Submit date：2022/05/13
China  Intimacy  Multimodal Affordances  Selling  Social Media  Wanghong  
Selling intimacy online: The multi-modal discursive techniques of China’s wanghong Journal article
Sandel, T. L., Wang, Y. Selling intimacy online: The multi-modal discursive techniques of China’s wanghong[J]. Discourse Context & Media, 2022, 47, 100606.
Authors:  Sandel, T. L.;  Wang, Y
Favorite | TC[WOS]:19 TC[Scopus]:23  IF:2.3/2.3 | Submit date：2022/06/16
Wanghong  Social Media  China  Multimodal Affordances  Intimacy  Selling