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Brand effect on extended warranty valuation: Subjective value versus popularity Journal article
Chark, Robin, Muthukrishnan, A. V.. Brand effect on extended warranty valuation: Subjective value versus popularity[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2022, 39(4), 1082-1092.
Authors:  Chark, Robin;  Muthukrishnan, A. V.
Favorite | TC[WOS]:3 TC[Scopus]:3  IF:5.9/7.0 | Submit date：2022/05/17
Availability  Brand  Deliberation  Extended Warranty  Subjective Value  
Casino-induced satisfaction of needs and casino customer loyalty: the moderating role of subjective norms and perceived gaming value: Article Journal article
Tsai, Henry, Fong, Lawrence Hoc Nang. Casino-induced satisfaction of needs and casino customer loyalty: the moderating role of subjective norms and perceived gaming value: Article[J]. Journal of Travel and Tourism Marketing, 2021, 38(5), 480-492.
Authors:  Tsai, Henry;  Fong, Lawrence Hoc Nang
Favorite | TC[WOS]:14 TC[Scopus]:16  IF:8.2/8.5 | Submit date：2022/05/13
Casino Gaming  Customer Loyalty  Perceived Gaming Value  Satisfaction Of Needs  Subjective Norms