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MAC VAI IUN [1]
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2023 [1]
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Social media influencers: The formation and effects of affective factors during online interactions
Journal article
Zhang, Yixin, Mac, Lancy. Social media influencers: The formation and effects of affective factors during online interactions[J]. International Journal of Consumer Studies, 2023, 47(5), 1824–1837.
Authors:
Zhang, Yixin
;
Mac, Lancy
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TC[WOS]:
3
TC[Scopus]:
9
IF:
8.6
/
7.7
|
Submit date：2023/08/03
Affective Factors
Familiarity
Intimacy
Online Interaction
Social Media Influencer Marketing
