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Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence Conference paper
Sharon Wang Xiao, LIU TING CHI, XUE Jin, Hoi Ngan LOI. Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence[C]:Springer Science and Business Media Deutschland GmbH, 2023, 3-17.
Authors:  Sharon Wang Xiao;  LIU TING CHI;  XUE Jin;  Hoi Ngan LOI
Favorite | TC[Scopus]:0 | Submit date：2023/10/05
Artificial Intelligence  Ai Influencer  Ai Influencer Endorsement  Social Media Presence  Fantasy  Ugt  
The impact of exposure to a scientific role model on Chinese young adults’ compliance with governmental COVID-19 restrictions: a moderated serial mediation model Journal article
Liu,Piper Liping, Li,Qingrui, Wang,Zijun. The impact of exposure to a scientific role model on Chinese young adults’ compliance with governmental COVID-19 restrictions: a moderated serial mediation model[J]. Chinese Journal of Communication, 2023, 17(1), 22-41.
Authors:  Liu,Piper Liping;  Li,Qingrui;  Wang,Zijun
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.1/3.4 | Submit date：2023/08/03
Compliance With Covid-19 Restrictions  Individual Social Responsibility  Media Exposure  Self-influencer Congruence  Wishful Identification  
When social media meets destination marketing: the mediating role of attachment to social media influencer Journal article
Zhu,Chris, Fong,Lawrence Hoc Nang, Liu,Christy Ying Ni, Song,Hongmei. When social media meets destination marketing: the mediating role of attachment to social media influencer[J]. Journal of Hospitality and Tourism Technology, 2023, 14(4), 643-657.
Authors:  Zhu,Chris;  Fong,Lawrence Hoc Nang;  Liu,Christy Ying Ni;  Song,Hongmei
Favorite | TC[WOS]:8 TC[Scopus]:9  IF:5.3/6.4 | Submit date：2023/08/03
Existential Authenticity  Object-based Authenticity  Social Media Enjoyment  Social Media Influencer Attachment  Tourist Responses  
Social media influencers: The formation and effects of affective factors during online interactions Journal article
Zhang, Yixin, Mac, Lancy. Social media influencers: The formation and effects of affective factors during online interactions[J]. International Journal of Consumer Studies, 2023, 47(5), 1824–1837.
Authors:  Zhang, Yixin;  Mac, Lancy
Favorite | TC[WOS]:3 TC[Scopus]:9  IF:8.6/7.7 | Submit date：2023/08/03
Affective Factors  Familiarity  Intimacy  Online Interaction  Social Media Influencer Marketing  
Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow Journal article
Xue, Jin, Liu, Matthew Tingchi. Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(5), 1157-1186.
Authors:  Xue, Jin;  Liu, Matthew Tingchi
Favorite | TC[WOS]:23 TC[Scopus]:27  IF:3.9/4.6 | Submit date：2022/08/05
Endorsement  Live Streaming Sales (Lss)  Lss Ecosystem  Multi-channel Networks (Mcns)  Social Media Influencer