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How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory Journal article
Fan, Yulan, Wong, Ip Kin Anthony, Lin, Zhiwei (CJ). How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory[J]. Tourism Management Perspectives, 2023, 47, 101123.
Authors:  Fan, Yulan;  Wong, Ip Kin Anthony;  Lin, Zhiwei (CJ)
Favorite | TC[WOS]:8 TC[Scopus]:10  IF:7.3/8.0 | Submit date：2023/07/19
Chinese Folk Music  Cognitive Balance Theory  Destination Image  Self–brand Congruence  Sensory Marketing  
Sensory marketing in hospitality: a critical synthesis and reflection Review article
2022
Authors:  Fong, Lawrence Hoc Nang;  Lei, Soey Sut Ieng;  Chow, Cheris W.C.;  Lam, Long W.
Favorite | TC[WOS]:15 TC[Scopus]:13  IF:9.1/8.9 | Submit date：2023/01/30
Cross-modal Correspondence  Five Senses  Sensory Congruence  Sensory Marketing  Service Experience