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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021, 99, 103050.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:99 TC[Scopus]:118  IF:9.9/10.3 | Submit date：2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J.S, Choe, J.Y.J, Kim, H.M, Kim, J.J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021.
Authors:  Hwang, J.S;  Choe, J.Y.J;  Kim, H.M;  Kim, J.J
Favorite |   IF:9.9/10.3 | Submit date：2022/08/27
Robot baristas  Brand experience  Brand satisfaction  Brand attachment  Brand loyalty