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First-Person Pronouns in Sustainable Marketing Journal article
Yu, Xi, Huang, Huiling, Liu, Stephanie Q., Wu, Laurie Luorong. First-Person Pronouns in Sustainable Marketing[J]. Journal of Travel Research, 2024.
Authors:  Yu, Xi;  Huang, Huiling;  Liu, Stephanie Q.;  Wu, Laurie Luorong
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:8.0/9.7 | Submit date：2024/10/10
Environmentally Sustainability Marketing  Personal Pronouns  Relationship Norm  Warm Glow  Experimental Design  
The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Chen, Yangyang, Tingchi Liu, Matthew, Liu, Yongdan, Chang, Angela Wen yu, Yen, Jerome. The influence of trust and relationship commitment to vloggers on viewers' purchase intention[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(2), 249-267.
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite | TC[WOS]:37 TC[Scopus]:41  IF:3.9/4.6 | Submit date：2022/05/17
Purchase Intention  Relationship Marketing  Social Media  Trust  Vlogger  
Systematic review of hospitality CRM research Journal article
Rob Law, Davis Ka Chio Fong, Irene Cheng Chu Chan, Lawrence Hoc Nang Fong. Systematic review of hospitality CRM research[J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2018, 30(3), 1686-1704.
Authors:  Rob Law;  Davis Ka Chio Fong;  Irene Cheng Chu Chan;  Lawrence Hoc Nang Fong
Favorite | TC[WOS]:23 TC[Scopus]:26  IF:9.1/8.9 | Submit date：2018/10/30
Customer Relationship Management  Crm  Relationship Marketing  Review  Hospitality  
Does perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu, T. C., Wong, A.I., Chu, R., Tseng, T.. Does perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 1024-1045 (SSCI, Scopus, Web of Science).
Authors:  Liu, T. C.;  Wong, A.I.;  Chu, R.;  Tseng, T.
Favorite | TC[WOS]:92 TC[Scopus]:106  IF:9.1/8.9 | Submit date：2022/06/07
Corporate Social Responsibility  Customer Loyalty  Responsibility  Service Industry  Brand Preference  Relationship Marketing  Consumer Behavior  Casinos  Csr Initiatives  Premium Customers  Macau  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Rongwei,Chu, Tseng,Ting Hsiang. Do perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 26(7), 1024-1045.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | TC[WOS]:92 TC[Scopus]:106 | Submit date：2019/08/15
Brand Preference  Branding  Casinos  Consumer Behavior  Corporate Social Responsibility  Csr Initiatives  Customer Loyalty  Macau  Premium Customers  Relationship Marketing  Responsibility  Service Industry  
What the audiences of performing arts find most important– An examination of the attitudinal and relational marketing strategies Journal article
Angela Chang. What the audiences of performing arts find most important– An examination of the attitudinal and relational marketing strategies[J]. Vezetéstudomány, 2014, 45(2), 33-39.
Authors:  Angela Chang
Favorite |  | Submit date：2019/07/24
Relationship Marketing  Audience  Folklore  Attitude  Performing Arts  Taiwan