English | 繁體

Search in the results

UM

Browse/Search Results:  1-2 of 2 Help

Selected(0)Clear Items/Page:    Sort:
How Wanghong Live Streamers Affect Online Users’ Purchasing Behavior on Live Streaming Platforms: A PLS-SEM Approach Journal article
Li, Lifu, Pugalia, Sancheeta. How Wanghong Live Streamers Affect Online Users’ Purchasing Behavior on Live Streaming Platforms: A PLS-SEM Approach[J]. Journal of Global Information Technology Management, 2024, 27(4), 277-292.
Authors:  Li, Lifu;  Pugalia, Sancheeta
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.0/4.8 | Submit date：2024/11/05
Aida Model  Purchasing Behavior  Video Streaming Technology  Wanghong Economy  Watching Interest  
Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China Journal article
Liu M.T., Huang Y., Minghua J.. Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China[J]. Journal of Consumer Marketing, 2007, 24(6), 358.
Authors:  Liu M.T.;  Huang Y.;  Minghua J.
Favorite | TC[Scopus]:92 | Submit date：2018/10/30
Advertising  Athletics  China  Purchasing  Sponsorship