×
验证码:
换一张
Forgotten Password?
Stay signed in
Login With UMPASS
English
|
繁體
Login With UMPASS
Log In
ALL
ORCID
TI
AU
PY
SU
KW
TY
JN
DA
IN
PB
FP
ST
SM
Study Hall
Image search
Paste the image URL
Home
Faculties & Institutes
Scholars
Publications
Subjects
Statistics
News
Search in the results
Faculties & Institutes
Faculty of Busin... [2]
Authors
CHANTHIKA PORNPI... [1]
LIU TING CHI [1]
Document Type
Conference paper [2]
Date Issued
2020 [1]
2017 [1]
Language
英語English [2]
Source Publication
2020 Global Mark... [1]
Proceedings of t... [1]
Indexed By
Funding Organization
Funding Project
×
Knowledge Map
UM
Start a Submission
Submissions
Unclaimed
Claimed
Attach Fulltext
Bookmarks
Browse/Search Results:
1-2 of 2
Help
Selected(
0
)
Clear
Items/Page:
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort:
Select
Issue Date Ascending
Issue Date Descending
Title Ascending
Title Descending
Author Ascending
Author Descending
WOS Cited Times Ascending
WOS Cited Times Descending
Submit date Ascending
Submit date Descending
Journal Impact Factor Ascending
Journal Impact Factor Descending
Limited edition advertising does not always work for luxury brands: The influence of consumption contexts
Conference paper
Tseng, T., Liu, T. C., Mo, Z.. Limited edition advertising does not always work for luxury brands: The influence of consumption contexts[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 1976-8699, 2020.
Authors:
Tseng, T.
;
Liu, T. C.
;
Mo, Z.
Favorite
|
|
Submit date：2022/06/07
Luxury Brand
Limited Edition
Emotional Consumption
Cognitive Consumption
Product Visibility
The effects of ad appeal, product social visibility, and dogmatism on attitudes
Conference paper
Pornpitakpan, C., Yuan, Y., Maprasert, V.. The effects of ad appeal, product social visibility, and dogmatism on attitudes[C], Melbourne, Australia, 2017.
Authors:
Pornpitakpan, C.
;
Yuan, Y.
;
Maprasert, V.
Favorite
|
|
Submit date：2023/08/20
Emotional Ad Appeal
Product Social Visibility
Dogmatism
