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Marketing online food images via color saturation: A sensory imagery perspective Journal article
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang. Marketing online food images via color saturation: A sensory imagery perspective[J]. Journal of Business Research, 2022, 151, 366-378.
Authors:  Stephanie Q. Liu;  Laurie Luorong Wu;  Xi Yu;  Huiling Huang
Favorite | TC[WOS]:12 TC[Scopus]:13  IF:10.5/11.2 | Submit date：2022/07/28
Consumer Behavior  Food Images  Online Marketing  Sensory Imagery  Visual Design  
An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong Journal article
Sun,Sunny, Fong,Lawrence Hoc Nang, Law,Rob, Luk,Chris. An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong[J]. Asia Pacific Journal of Tourism Research, 2016, 21(4), 443-456.
Authors:  Sun,Sunny;  Fong,Lawrence Hoc Nang;  Law,Rob;  Luk,Chris
Favorite | TC[WOS]:18 TC[Scopus]:21  IF:4.3/4.4 | Submit date：2019/08/02
Consumer Behavior  Hotel Information Search  Online  Prediction  Tracking  
Online Consumer Decision-Making Styles for Enhanced Understanding of Macau Online Consumer Behavior Journal article
Sam, Kin Meng, Chatwin, Chris. Online Consumer Decision-Making Styles for Enhanced Understanding of Macau Online Consumer Behavior[J]. ASIA PACIFIC MANAGEMENT REVIEW, 2015, 20(2), 100-107.
Authors:  Sam, Kin Meng;  Chatwin, Chris
Favorite | TC[WOS]:18 TC[Scopus]:24  IF:5.5/4.8 | Submit date：2019/12/05
Online Consumers'decision-making Styles  Factor Score Coefficient  Online Consumer Behavior  Online Consumer Style Inventory