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2023 [1]
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The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y
Conference paper
Leng I CHIN, SO SIU IAN. The Impact of Metaverse advertising activities on Consumers’ Brand Loyalty: Research on Generation Z and Generation Y[C], 2023.
Authors:
Leng I CHIN
;
SO SIU IAN
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Submit date：2024/08/30
Metaverse, Generation y, Generation z, Brand Experience
