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The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas[J]. Journal of Hospitality and Tourism Management, 2021, 48, 561-571.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:33 TC[Scopus]:35  IF:7.6/8.3 | Submit date:2021/12/08
Brand Loyalty  Memorable Brand Experience  Perceived Value  Robot Barista  Type Of Employee