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Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising Journal article
Xue, Nan (Iris), Liu, Xing (Stella), Wan, Lisa C., Hou, Yuansi. Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising[J]. Tourism Management, 2024, 100, 104839.
Authors:  Xue, Nan (Iris);  Liu, Xing (Stella);  Wan, Lisa C.;  Hou, Yuansi
Favorite | TC[WOS]:8 TC[Scopus]:9  IF:10.9/11.5 | Submit date：2024/02/22
Challenging Versus Relaxing Activity  Crowding  Post-covid-19 Marketing Strategy  Risk Aversion  Tourism Advertising Frame  
Attitudes Toward Mini-Packaging Products: The Case of China Journal article
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. Attitudes Toward Mini-Packaging Products: The Case of China[J]. Asia Pacific Journal of Business Review, 2019, 45-60.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
Product-management Strategy  China’s Retailing  Mini-packaging  Sachet Marketing  Chinese Sociocultural Values  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
Chang,Angela, Schulz,Peter J., Schirato,Tony, Hall,Brian J.. Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity[J]. International Journal of Environmental Research and Public Health, 2018, 15(1).
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | TC[WOS]:14 TC[Scopus]:16  IF:4.614/4.799 | Submit date：2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics[C], 2016.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Consumer goods  Marketing strategy  Sachet marketing  Piecemeal marketing  Package size  
Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Stephanie U Si Man, Joseph Sy-Changco. Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives[C], 2016, 121-128.
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Chanthika Pornpitakpan, Qiuling Li, Joseph A Sy-Changco, Junsong Chen. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], 2015, 7-8.
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite |  | Submit date：2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong Journal article
Zhang N., Liu J., Hu H., Wang Y.. Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong[J]. Journal of Medical Marketing, 2013, 13(3), 160.
Authors:  Zhang N.;  Liu J.;  Hu H.;  Wang Y.
Favorite | TC[Scopus]:2 | Submit date：2018/10/31
Chinese Patent Medicine  Marketing Strategy  Branding  Culture  Internationalization  Singapore  Guangzhou  Hong Kong  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Sy-Changco,Joseph A., Pornpitakpan,Chanthika, Singh,Ramendra, Bonilla,Celia M.. Managerial insights into sachet marketing strategies and popularity in the Philippines[J]. Asia Pacific Journal of Marketing and Logistics, 2011, 23(5), 755-772.
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite | TC[WOS]:11 TC[Scopus]:20 | Submit date：2019/08/01
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Joseph A. Sy-Changco, Chanthika Pornpitakpan, Ramendra Singh, Celia M. Bonilla. Managerial insights into sachet marketing strategies and popularity in the Philippines[J]. Asia Pacific Journal of Marketing and Logistics, 2011, 23(5), 755-772.
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | TC[WOS]:11 TC[Scopus]:20  IF:3.9/4.6 | Submit date：2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Development and marketing strategies of me too drug Journal article
Su W.-P., Hu H., Shi L.-W., Wang Y.-T.. Development and marketing strategies of me too drug[J]. Chinese Journal of New Drugs, 2010, 19(11), 926.
Authors:  Su W.-P.;  Hu H.;  Shi L.-W.;  Wang Y.-T.
Favorite |  | Submit date：2018/10/31
Drug Development  Marketing Strategy  Me Too Drug