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The impact of marketing leaders on firm’s market orientation: evidence from a small emerging economy Journal article
Mac, Lancy, Lee, Jimmy C.M.. The impact of marketing leaders on firm’s market orientation: evidence from a small emerging economy[J]. International Journal of Emerging Markets, 2024.
Authors:  Mac, Lancy;  Lee, Jimmy C.M.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.7/2.9 | Submit date：2024/12/05
Marketing Education  Market Orientation  Upper Echelons Theory  Marketing Experience  Marketing Human Capital  Marketing Knowledge  
From metaverse experience to physical travel: the role of the digital twin in metaverse design Journal article
Deng, Baolin, Wong, Ip Kin Anthony, Lian, Qi Lilith. From metaverse experience to physical travel: the role of the digital twin in metaverse design[J]. Tourism Review, 2024.
Authors:  Deng, Baolin;  Wong, Ip Kin Anthony;  Lian, Qi Lilith
Favorite | TC[WOS]:1 TC[Scopus]:3  IF:7.3/7.2 | Submit date：2024/05/16
Digital Marketing  Digital-twin  Experience  Metaverse  Metaverse Tourism  
Sensory marketing in hospitality: a critical synthesis and reflection Review article
2022
Authors:  Fong, Lawrence Hoc Nang;  Lei, Soey Sut Ieng;  Chow, Cheris W.C.;  Lam, Long W.
Favorite | TC[WOS]:18 TC[Scopus]:16  IF:9.1/8.9 | Submit date：2023/01/30
Cross-modal Correspondence  Five Senses  Sensory Congruence  Sensory Marketing  Service Experience  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Xu, Yukuan, Zhang, Ziqiong, Fong, Davis Ka Chio, Law, Rob. Can staying overnight affect traveler satisfaction? Evidence from a gambling destination[J]. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018, 23(9), 907-923.
Authors:  Xu, Yukuan;  Zhang, Ziqiong;  Fong, Davis Ka Chio;  Law, Rob
Favorite | TC[WOS]:2 TC[Scopus]:3  IF:4.3/4.4 | Submit date：2018/10/30
Traveler Satisfaction  Staying Overnight  Moderating Effect  Travel Experience  Equity Theory  Consumer Involvement Theory  Norm Theory  Asia Pacific  Tourism Marketing  Gambling Destination