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Can staying overnight affect traveler satisfaction? Evidence from a gambling destination
Xu, Yukuan1,4; Zhang, Ziqiong1; Fong, Davis Ka Chio2; Law, Rob3
2018-09
Source PublicationASIA PACIFIC JOURNAL OF TOURISM RESEARCH
ABS Journal Level1
ISSN1094-1665
Volume23Issue:9Pages:907-923
Abstract

Given that satisfied travelers tend to become repeat customers and spread positive word of mouth, destinations must induce travel satisfaction to increase their income. Travelers may face increasing physical and mental challenges during their travel that can undermine their travel experience, and staying overnight in a destination can improve the satisfaction of travelers by refreshing their energy. Given its important role in increasing the revenues of certain destinations such as Macau, staying overnight is strongly encouraged among travelers. However, the relationship between staying overnight and traveler satisfaction in the casino context has never been studied. By conducting a survey among 17,742 travelers in Macau, this study explores the moderating effect of staying overnight on the relationship between travel experience and satisfaction. The results indicate that staying overnight strengthens (reduces) the negative effect of visiting frequency (outside-Macau casino experience). However, staying overnight has no moderating effect on such relationship when the negative influence of first-time visit is considered. These findings also provide implications for tourism researchers and practitioners.

KeywordTraveler Satisfaction Staying Overnight Moderating Effect Travel Experience Equity Theory Consumer Involvement Theory Norm Theory Asia Pacific Tourism Marketing Gambling Destination
DOI10.1080/10941665.2018.1509882
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000442406400005
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
The Source to ArticleWOS
Scopus ID2-s2.0-85052100919
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
ASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
Corresponding AuthorZhang, Ziqiong
Affiliation1.Harbin Inst Technol, Sch Management, 92 West Dazhi St, Harbin 150001, Heilongjiang, Peoples R China
2.Univ Macau, Fac Business Adm, Macau, Macau, Peoples R China
3.Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Hong Kong, Peoples R China
4.Hong Kong Polytech Univ, Fac Business, Dept Management & Mkt, Hong Kong, Hong Kong, Peoples R China
Recommended Citation
GB/T 7714
Xu, Yukuan,Zhang, Ziqiong,Fong, Davis Ka Chio,et al. Can staying overnight affect traveler satisfaction? Evidence from a gambling destination[J]. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018, 23(9), 907-923.
APA Xu, Yukuan., Zhang, Ziqiong., Fong, Davis Ka Chio., & Law, Rob (2018). Can staying overnight affect traveler satisfaction? Evidence from a gambling destination. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 23(9), 907-923.
MLA Xu, Yukuan,et al."Can staying overnight affect traveler satisfaction? Evidence from a gambling destination".ASIA PACIFIC JOURNAL OF TOURISM RESEARCH 23.9(2018):907-923.
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